# Meta made its own AI detection system. It should have just used Google’s > Source: > Published: 2026-07-22 11:00:00+00:00 # Meta made its own AI detection system. It should have just used Google’s By Jess WeatherbedSource: [The Verge AI](https://www.theverge.com)IIn March, Meta's [Oversight Board called on the company](https://www.oversightboard.com/news/board-calls-for-new-rules-on-deceptive-ai-during-conflicts/) to "meet its public commitments and employ its own tools" to help quell the spread of deceptive [generative AI](/glossary/generative-ai) content across platforms. Meta responded in July by introducing [Content Seal](https://ai.meta.com/blog/introducing-muse-image-muse-video-msl/) - an invisible watermarking technology that flags images generated by the company's new AI model. But it was basically a footnote buried in the company's announcement for its Muse image and video generation tools. As someone who spends a lot of time scrutinizing AI labeling systems, Content Seal doesn't fill me with confidence. There are already more established solutions, like [C2PA Content Credentials …](https://www.theverge.com/ai-artificial-intelligence/934521/google-synthid-c2pa-content-credentials-ai-labelling-efforts) Get AI news in your inbox Daily digest of what matters in AI.