{"slug": "meta-kicks-muse-off-their-social-handles-to-launch-new-ai-agent", "title": "Meta Kicks Muse Off Their Social Handles To Launch New AI Agent", "summary": "Meta, the company formerly known as Facebook, launched its new personal AI agent named Muse and took the social media handles @Muse from the band Muse on Instagram, Facebook, Twitter, and TikTok, forcing the band to rebrand as @Museband across all platforms.", "body_md": "Things used to be so simple. The band Muse did not invent the word \"muse,\" but they got to be the main \"Muse\" on the social media landscape. On both Facebook and Instagram, Muse were simply @Muse. But then yesterday Meta, the company formerly known as Facebook, [announced](https://about.fb.com/news/2026/09/introducing-muse-personal-ai-agent/) the launch of its new personal AI agent, which is *also* called Muse. \n\nAt this point, I would guess that Muse the band are still way more famous than Muse the AI agent, but that didn't stop Meta from taking the band Muse's social media handles away from them. Now, they must deal with the humiliation of becoming @Museband on both [Instagram](https://www.instagram.com/museband/?hl=en) and [Facebook](https://www.facebook.com/museband). \n\nMeta doesn't own Twitter or TikTok. Muse were just @Muse on both of those platforms, but now they're @Museband on [those](https://x.com/museband)[websites](https://www.tiktok.com/@museband), too. Maybe they decided that it would be easier to have the same name on every network, since they would *not* be victorious if they fought Meta over it. Or maybe someone advised them, \"Throw 'band' on the end. It's cleaner.\"", "url": "https://wpnews.pro/news/meta-kicks-muse-off-their-social-handles-to-launch-new-ai-agent", "canonical_source": "https://stereogum.com/2510793/meta-kicks-muse-off-their-social-handles-to-launch-new-ai-agent/news/", "published_at": "2026-09-09 16:11:31+00:00", "updated_at": "2026-09-09 16:20:29.537909+00:00", "lang": "en", "topics": ["ai-products", "ai-agents"], "entities": ["Meta", "Muse", "Instagram", "Facebook", "Twitter", "TikTok"], "alternates": {"html": "https://wpnews.pro/news/meta-kicks-muse-off-their-social-handles-to-launch-new-ai-agent", "markdown": "https://wpnews.pro/news/meta-kicks-muse-off-their-social-handles-to-launch-new-ai-agent.md", "text": "https://wpnews.pro/news/meta-kicks-muse-off-their-social-handles-to-launch-new-ai-agent.txt", "jsonld": "https://wpnews.pro/news/meta-kicks-muse-off-their-social-handles-to-launch-new-ai-agent.jsonld"}}