# Meta jumps after announcing paid subscriptions for Instagram, WhatsApp, Facebook, and AI > Source: > Published: 2026-05-27 18:32:33+00:00 # Meta jumps after announcing paid subscriptions for Instagram, WhatsApp, Facebook, and AI On Wednesday, [Meta](https://robinhood.com/us/en/stocks/META/?source=sherwood) announced that it’s rolling out Meta One, a suite of paid versions of its most popular apps that offer extras like profile customization, super reactions, and story insights. Instagram Plus and Facebook Plus will cost $3.99 a month, while WhatsApp Plus is going for $2.99, according to [TechCrunch](https://techcrunch.com/2026/05/27/meta-officially-launches-instagram-facebook-and-whatsapp-subscriptions-with-more-to-come-including-ai-plans/). The company is also [launching](https://techcrunch.com/2026/05/27/meta-officially-launches-instagram-facebook-and-whatsapp-subscriptions-with-more-to-come-including-ai-plans/) two AI subscription tiers — one for $7.99 and another for $19.99 for more advanced users. People can continue using the Meta AI chatbot for free but will now run into limits. Together, these represent Meta’s first large-scale attempt to monetize everyday consumer use of its flagship apps through subscriptions rather than relying solely on advertising. The stock is up nearly 3% on the news. Meta’s head of product Naomi Gleit said in an Instagram post that the company has “more plans on the way for creators, businesses, and Meta AI power users.” Meta has [struggled to justify](https://sherwood.news/tech/why-investors-are-responding-google-meta-capex-earnings-differently/) its enormous AI capital expenditures to investors since it lacks the recurring cloud revenue of its peers. New subscription revenue streams could help reassure investors that Meta has additional ways to monetize its AI investments beyond advertising. TechCrunch [reported](https://techcrunch.com/2026/01/26/meta-to-test-premium-subscriptions-on-instagram-facebook-and-whatsapp) earlier this year that Meta had been testing premium subscriptions. Together, these represent Meta’s first large-scale attempt to monetize everyday consumer use of its flagship apps through subscriptions rather than relying solely on advertising. The stock is up nearly 3% on the news. Meta’s head of product Naomi Gleit said in an Instagram post that the company has “more plans on the way for creators, businesses, and Meta AI power users.” Meta has [struggled to justify](https://sherwood.news/tech/why-investors-are-responding-google-meta-capex-earnings-differently/) its enormous AI capital expenditures to investors since it lacks the recurring cloud revenue of its peers. New subscription revenue streams could help reassure investors that Meta has additional ways to monetize its AI investments beyond advertising. TechCrunch [reported](https://techcrunch.com/2026/01/26/meta-to-test-premium-subscriptions-on-instagram-facebook-and-whatsapp) earlier this year that Meta had been testing premium subscriptions.