Meta is paying to peek at how you use their latest AI model

Meta is offering an average 95% discount on its Muse Spark model for users who share their prompts and outputs to help train future versions, with input tokens priced at $0.10 per million and output tokens at $0.20 per million, compared to standard rates of $1.25 and $4.25 per million. The move follows Meta's paused internal mouse-tracking initiative and reflects the growing importance of user data for improving agentic AI tools, though experts note many enterprises avoid such data-sharing due to privacy concerns.

Most AI tools allow you to opt-out of sharing your usage with the model provider to improve future versions. Meta has taken that idea and put a price tag on it. For its new Muse Spark model, intended for operating coding and other agents, it is offering an explicit discount https://dev.meta.ai/docs/pricing-rate-limits/ averaging out to about 95% for users who “contribute” to the development of future models by sharing their prompts and model outputs. While one million input tokens under a standard agreemeent costs $1.25, under the contributor pricing model they cost just $.10. For output tokens, the standard price is $4.25 per million, but that same million costs just $.20 under the contributor model. Meta has had a rough time trying to obtain training data: An initiative to track the computer usage of its employees, launched earlier this year, attracted wide internal criticism and was paused https://www.reuters.com/legal/litigation/meta-pause-internal-mouse-tracking-tech-while-examining-data-security-issues-2026-06-22/ in June. The company didn’t respond to a question from TechCrunch about its new pricing model. This kind of user data is vital for making agentic tools work better. “The reason we saw a big jump in coding agent capabilities between April 2025 and October 2025 was that Claude Code, by default, would store all your coding agent sessions and use them for reinforcement learning training,” Mario Zechner, the developer behind the open-source harness Pi, told TechCrunch last month. But even as the imperative for model-builders increasingly becomes deploying agentic tools https://techcrunch.com/2026/08/24/openai-is-building-an-ai-agent-for-everything-will-everyone-use-them/ for use outside of software engineering, their ability to evaluate and improve those tools is blocked by the complexity and lack of digital traces for many professional workflows. Arvind Narayanan, a Princeton computer science professor, noted that there is good evidence that large companies don’t want their data to be used for model training. “They stick with token-billed Enterprise plans even though the subscription-based consumer plans like Claude Max and ChatGPT Pro are discounted by 10x-20x or even more The main difference between the plans is data retention + enterprise IT governance ,” he wrote https://x.com/random walker/status/2095472688902848716 on social media. Perhaps in recognition of those dynamics, Meta is offering companies explicit compensation to obtain that information. Its pricing guide notes that the contributor tier “lowers the barrier to entry for prototyping, testing integrations, and scaling experiments where training on your data is acceptable.” That, Narayanan suggested, could in turn could incentivize large companies to be more diligent about which data is truly proprietary and which could be shared with model providers. The framework could also play into growing price competition between the frontier labs. Anthropic’s newest Fable and Mythos models, released yesterday, came with lowered costs for processing cached tokens, while OpenAI’s latest models got major price cuts https://openai.com/index/advancing-the-price-performance-frontier-with-gpt-5-6/ at the end of July.