# Meta doesn't need the best AI model — it has something better: you. > Source: > Published: 2026-09-22 23:07:04+00:00 # Meta doesn't need the best AI model — it has something better: you. While OpenAI and Anthropic compete on raw model performance, Meta's new agent wins on data. They know what you want to buy before you do, and now they can finally act on it, cutting out the middlemen and becoming the marketplace itself. Would you actually use an AI agent that knows you this well? Watch the full episode, In The Loop, on Youtube. Meta doesn't need the best AI model — it has something better: you.While OpenAI and Anthropic compete on raw model performance, Meta's new agent wins on data. They know what you want to buy before you do, and now they can finally act on it, cutting out the middlemen and becoming the marketplace itself.Would you actually use an AI agent that knows you this well?Watch the full episode, In The Loop, on Youtube.