Meta backtracks on AI-image feature for Instagram due to privacy backlash

Meta has rolled back its 'Muse Image' AI feature on Instagram after global backlash over privacy and consent concerns. The tool allowed users to generate AI images of public accounts by @mentioning them, prompting Meta to admit it 'missed the mark'.

Meta backtracks on AI-image feature for Instagram due to privacy backlash NewsFeed /video/newsfeed/ Meta backtracks on AI-image feature for Instagram due to privacy backlash Meta has rolled back its ‘Muse Image’ AI feature after widespread backlash over privacy and consent. The tool allowed users to generate AI images of people by simply ‘@ mentioning’ public Instagram accounts. The negative reaction was swift and global – forcing Meta to say it ‘missed the mark’. Published On 11 Jul 2026