Meta AI launches Muse personal agent, including a new mobile app for iPhone

Meta AI has launched Muse, a personal AI agent available as a new iPhone app and on the web at muse.ai, with customizable agent names and avatars. The app is free with weekly limitations, offers paid upgrades for higher access, and is currently available only in the US, with more countries to follow. Muse arrives alongside Apple's Siri AI, which is not yet a full agentic system like those from OpenAI, Anthropic, SpaceXAI, and Meta AI.

Meta AI just launched a brand-new iPhone app called Muse from Meta. Similar to Grok Bot https://9to5mac.com/2026/08/21/grok-bot-is-an-all-new-iphone-and-mac-app-from-spacexai-and-cursor/ in presentation, Muse is a personal AI agent that handles tasks for you. It follows the recent trend of AI companies creating personified characters to make AI agents more relatable and friendly, mimicking chat interfaces. Muse is also available on the Mac through the web at muse.ai https://muse.ai . The system lets you customize the agent name and avatar to personalize the experience. Unlike other systems, Muse is free upfront with weekly limitations. Paying customers can unlock higher access. You can learn more about the new Muse agent design here https://introducing.muse.ai and security here https://research.meta.ai/blog/security-and-safety-for-ai-agents-our-approach-with-muse . Muse is available for iPhone through the App Store https://apps.apple.com/us/app/muse-from-meta/id6760173601 . The app is only available in the US for now, with more countries being added over time. Last month, Meta AI also launched a more capable desktop app on the Mac https://9to5mac.com/2026/08/19/meta-ai-is-now-available-as-a-more-capable-desktop-app-for-mac/ . Muse arrives the same month as Siri AI, which seems Apple upgrade its voice assistant for the chatbot era. While Siri AI is capable of taking some actions, it’s not a full blown agentic system yet like we’re seeing from OpenAI, Anthropic, SpaceXAI, and Meta AI. Do more with your Apple products Apple AirTag 2 | Add Find My tracking to keys, bags, bikes, more https://amzn.to/4vjNWN1 AirPods 4 | Apple’s newest wireless headphones https://amzn.to/43ndewV AirPods Pro 3 | Apple’s best wireless headphones https://amzn.to/4ut3FYp FTC: We use income earning auto affiliate links. More. https://9to5mac.com/about/ affiliate our homepage http://9to5mac.com/ for all the latest news, and follow 9to5Mac on exclusive stories https://9to5mac.com/feature/exclusive/ , reviews https://9to5mac.com/guides/review/ , how-tos https://9to5mac.com/guides/how-to/ , and subscribe to our YouTube channel https://www.youtube.com/9to5mac