MemeTAG: Keyword-Driven Meme Classification through Tag Embedding Reconstruction

arXiv:2609.20962v1 Announce Type: new Abstract: The proliferation of harmful internet memes poses a significant societal threat, yet their automated classification remains a formidable algorithmic challenge due to the nuanced, multimodal nature of their content. To address this, we introduce MemeTAG, a novel dual-objective framework that pioneers a keyword-aware approach to meme classification. Our core innovation is a two-part semantic guidance mechanism: first, we leverage a pretrained Vision-Language Model to generate a set of descriptive keywords, that capture the high-level semantics. Second, we introduce the Aggregated Tag Inference Network (ATIN), an attention-based module that distills these keywords into a single, rich semantic embedding. This embedding serves as a target for a novel auxiliary reconstruction loss, which compels the model to learn deeply aligned visual and textual features. This approach, combined with an efficient three-stage training strategy, establishes a new state-of-the-art on the HarMeme, Hateful Memes Challenge (HMC), and PrideMM datasets, decisively outperforming existing state-of-the-art methods.