# McKinsey: Cheaper AI models, bigger AI bills > Source: > Published: 2026-09-23 12:12:23+00:00 Good morning. Intelligence is getting radically cheaper, but enterprise AI bills keep climbing anyway. That was the central paradox McKinsey senior partners Tanguy Catlin and Lari Hämäläinen tackled on Tuesday during a McKinsey Live virtual session, “Improving the Economics of Agentic AI,” which highlighted the firm’s [State of AI in 2026](https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai) survey. “Intelligence at a certain capability level is getting a lot more affordable,” said Hämäläinen, who is also a leader in McKinsey Digital. For example, GPT-4 launched in 2023, with the 8K-context API priced at $60 per million output tokens. Today, models that perform at roughly the same level as GPT-4 on established benchmarks can be run for a fraction of the cost—yet companies are still spending more and more on AI, he explained. But as the cost of producing a unit of intelligence collapses, the amount businesses consume is exploding. Models are getting cheaper per unit of capability while enterprises ask them to perform vastly more reasoning and work, especially through autonomous agents. AI vendors are also capturing some of those efficiency gains through higher margins, Hämäläinen said. In software development, for example, AI agents can repeatedly inspect, modify and rewrite entire codebases, generating far more code than a human developer would typically touch, he said. #### The economics of agentic AI Companies are only beginning to understand the economics of agentic AI, Hämäläinen said. Unlike traditional software, where the cost of running a task is relatively predictable, agents can take different paths to the same result, making costs highly variable. The same task can cost up to 30 times more from one run to another, he said. Much of that cost comes from the reasoning and repeated refinement behind the final output. System design matters: choices such as using a single agent versus multiple agents can dramatically affect the cost of completing a task, Hämäläinen said. AI cost management has become more about engineering systems that don’t waste tokens in the first place. Rather than measuring agents by cost per token, he said leaders should evaluate them at the task level: how much a task costs to execute, how often the agent succeeds, and how much human time is required to verify its work. As a rule of thumb, an agent can make sense when the time required to verify its output is a small fraction of the time it would take a human to complete the task from scratch, he said. If a task takes a human an hour, but an agent’s work can be verified in six minutes, an agent with a success rate above 10% could already begin to create value, he added. The bigger challenge, he said, is redesigning the surrounding workflow to take advantage of the capacity the agent frees up. Meanwhile, “The truth is, there is no single cost lever,” said Catlin, who is also a director of the McKinsey Global Institute. He identified three areas where companies can manage AI spending: —First, companies need visibility into which use cases, business units, agents, models and users are driving spend. —Second, they need to optimize workflows by matching model complexity to the task, routing requests to appropriate models, caching reusable context and limiting unnecessary tool calls and agent loops. —Third, they need greater sourcing discipline, including removing unused licenses, managing quotas, negotiating provider terms and avoiding excessive dependence on a single model or vendor. But Catlin cautioned that the goal should not be indiscriminate cost-cutting. Companies should determine where AI spending delivers the highest returns and optimize toward those returns. **Sheryl** **Estrada**[Sheryl.Estrada@fortune.com](mailto:Sheryl.Estrada@fortune.com) ### Leaderboard **Joanne Wilson** was appointed CFO of [Diageo plc](https://www.diageo.com/en/news-and-media/press-releases/2026/diageo-announces-joanne-wilson-as-new-chief-financial-officer) (NYSE: DEO), a beverage alcohol company whose brands include Johnnie Walker, Guinness, Smirnoff, and Baileys. Wilson will join the company sometime in 2027, succeeding Nik Jhangiani, who will remain in the role for a transition period. Wilson is currently CFO of WPP plc. She previously held senior financial and commercial roles at Britvic, dunnhumby, Tesco, and KPMG. **Aaron Huber** was named CFO of [Varda Space Industries](https://www.prnewswire.com/news-releases/varda-space-industries-signs-steve-layne-as-chief-revenue-officer-and-aaron-huber-as-chief-financial-officer-302886437.html), a privately held life sciences company. Huber brings nearly two decades of experience at the intersection of tech and capital markets, spanning automotive technology, synthetic biology and healthcare AI, including work on a $1.6 billion NYSE listing, multiple acquisitions, and non-dilutive financing structures. ### Big Deal *Fortune*has released the 2026 [Change the World list](https://www.fortune.com/ranking/change-the-world/). *Fortune*editors evaluated roughly 200 candidates before choosing 50 honorees. Their work spans four areas: environmental protection, health and safety, access for underserved communities, and economic opportunity. For example, Google, a subsidiary of Alphabet, offers skills programs that support employment, career advancement, and business creation. And with skin cancer rates rising, Moderna and Merck have reported promising results for a new, highly personalized melanoma treatment. The companies on this year's list are tackling problems that range from rising energy demand to fraying supply chains. Some are developing cleaner ways to meet rising energy demand. Others are retraining employees, expanding access to education, or creating pathways to better-paying careers. Still others are addressing problematic supply chains—recovering and recycling scarce materials, reducing waste, improving traceability, and helping farmers and other suppliers earn a more sustainable living. ### Going deeper OpenAI has gone nine months without a chief communications officer—and it's not for lack of trying. A leading candidate reportedly walked away from the role, *Fortune's* Emily Forlini reports, leaving the company without a comms chief through a year defined by safety incidents, rogue-agent disclosures, and governance turmoil. [Read more here](https://www.fortune.com/2026/09/23/openai-9-month-search-hire-chief-communications-officer-pr-headhunter-ipo/). ### Overheard **"Countries and companies must scale up infrastructure to manage the impact of rising global temperatures, while also future-proofing key value chains. This will not be possible without strong support from the capital markets."** —Henry Fernandez, chief executive officer of MSCI Inc., argues in a [*Fortune* opinion piece](https://www.fortune.com/2026/09/23/msci-ceo-why-markets-must-catch-up-with-physical-climate-risk/) that the markets must catch up with physical climate risk. "The best way to encourage that support is to give investors the data and tools they can use to evaluate and price physical risk in their portfolios," Fernandez writes. "With the help of AI and other advanced technologies, the world is moving in that direction. It just needs to move faster." *breaks the traditional barrier between audience and newsroom. The show transforms* **Fortune Daily** *Fortune*’s trusted reporting into actionable, conversational, and entertaining insights for an emerging class of business leaders. **Watch here.**