Maruti Suzuki Onboards Five Startups for Multilingual Support

Editorial analysis: Corporate incubators remain a primary channel for large enterprises to acquire generative-AI capabilities and experiment with cross-domain use cases without large internal R&D lifts. According to a company release reported by ANI and covered by AutocarPro and The Economic Times, Maruti Suzuki India Limited has partnered with five startups, MiniMines, Easework AI, Sarvam AI, Siftly and CodeMate AI, selected from the fifth cohort of its Maruti Suzuki Incubation Program. The startups will work on battery recycling (MiniMines), procurement workflow automation using agentic AI (Easework AI), multilingual generative-AI agents for customer engagement (Sarvam AI), generative-brand visibility tools (Siftly) and developer productivity tools for business apps (CodeMate AI), per ANI. The company release, as reported by AutocarPro and ANI, says Maruti Suzuki has screened about 7,400 startups, engaged 250+, and onboarded 38 partners over seven years.