{"slug": "marketers-are-being-pushed-to-use-ai-but-not-taught-how", "title": "Marketers Are Being Pushed to Use AI, But Not Taught How", "summary": "A new study from market research firm NewtonX on behalf of ADWEEK found that while 69% of 500 marketers surveyed said their companies mandate or strongly encourage using AI, 43% reported receiving no formal training on it. Cynthia Chen, founder and CEO of fintech firm Kikoff, emphasized the importance of educating employees on AI use cases, but the study suggests comprehensive AI training is not widespread, potentially costing companies.", "body_md": "Cynthia Chen, founder and CEO of fintech firm Kikoff, spends a lot of time thinking about AI—and making sure her employees are doing the same.\n\n“We take a lot of effort to educate team members on different AI use cases,” Chen said, pointing to the company’s “AI Days” that focus on using the tech for productivity as well as understanding compliance and regulation.\n\nBut according to a new study from market research firm [NewtonX](https://www.adweek.com/agencies/agency-creatives-job-satisfaction-brand-side-newtonx-survey/) on behalf of ADWEEK, comprehensive AI training isn’t as widespread as it should be—and companies could pay a high price.\n\nWhile 69% of the 500 marketers surveyed said their companies mandate or “strongly encourage” using AI, 43% said they received no formal training on it.\n\n## UNLOCK FULL ACCESS\n\nSubscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve.\n\n[VIEW ALL SUBSCRIPTION OPTIONS](/subscription/)", "url": "https://wpnews.pro/news/marketers-are-being-pushed-to-use-ai-but-not-taught-how", "canonical_source": "https://www.adweek.com/brand-marketing/marketers-are-being-pushed-to-use-ai-but-not-taught-how/", "published_at": "2026-08-11 08:00:00+00:00", "updated_at": "2026-08-11 12:13:43.487144+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-policy"], "entities": ["NewtonX", "ADWEEK", "Kikoff", "Cynthia Chen"], "alternates": {"html": "https://wpnews.pro/news/marketers-are-being-pushed-to-use-ai-but-not-taught-how", "markdown": "https://wpnews.pro/news/marketers-are-being-pushed-to-use-ai-but-not-taught-how.md", "text": "https://wpnews.pro/news/marketers-are-being-pushed-to-use-ai-but-not-taught-how.txt", "jsonld": "https://wpnews.pro/news/marketers-are-being-pushed-to-use-ai-but-not-taught-how.jsonld"}}