# Mark Zuckerberg launches an AI-optimism campaign, and a jab at the doomers > Source: > Published: 2026-07-23 14:53:59+00:00 The AI industry has a mood problem, and Mark Zuckerberg thinks he can sell the cure. On Thursday, Meta’s chief executive posted a sunny vision of the AI future, and wrapped it in a marketing campaign. In a Facebook post, Zuckerberg said Meta “has always believed in giving people the power to share, connect, and shape your world,” [Axios reported](https://www.axios.com/2026/07/23/mark-zuckerberg-ai-optimism). The video ad that came with it was blunter. “Some people will have you believe AI will make us less connected … We couldn’t disagree more,” it says. “Call us optimists, call us dreamers … we’re betting on people.” The interesting words there are “some people.” Zuckerberg never names them. He does not have to. ## A jab at the doomers The ad is a not-so-subtle shot at Meta’s rivals. Anthropic and OpenAI have leaned into warnings, about [jobs](https://thenextweb.com/news/ai-jobs-narrative-flip-bezos-altman-ceos) vanishing and about AI-driven [cyberattacks](https://thenextweb.com/news/anthropic-safety-hiring-nuclear-chemical-weapons). Zuckerberg’s counter is relentless positivity. “22 years and 3.5 billion people later, we’re doubling down,” the ad says. “The future is for everyone.” A source confirmed to Axios that it forms part of a broader paid and earned media campaign. There is strategy under the sentiment. While several AI giants chase enterprise customers, Meta is staking out the opposite ground: free, mass-market, for everyone. It is the same logic that built Facebook, now pointed at the [agentic future](https://thenextweb.com/news/zuckerberg-meta-ai-agent-progress-slower-than-expected). ## The optimism gap Zuckerberg is not alone in pushing back on the doom. Nvidia’s Jensen Huang has called the darkest AI predictions “complete nonsense,” and Adecco’s boss argues AI is [changing jobs, not destroying them](https://thenextweb.com/news/adeccos-ceo-says-ai-is-changing-jobs-not-destroying-them). The difference is that Zuckerberg has turned the argument into advertising. The irony is not lost on anyone. Meta spent the social-media era apologising for technology’s effects on society, from elections to teenagers. Now it wants to be the optimistic face of the next wave. Whether the public buys a campaign about trust from a company still fighting [child-safety lawsuits](https://thenextweb.com/news/meta-ai-spending-child-safety-lawsuits) is the real test. The future may be for everyone. The question is who they will trust to build it. ## Get the TNW newsletter Get the most important tech news in your inbox each week.