Maine — AI Law & Policy Updates

Maine's LD 1727, codified at 10 M.R.S. §1500-DD, is now in effect, prohibiting the use of AI chatbots in trade or commerce that could mislead consumers into believing they are interacting with a human unless clearly and conspicuously notified. Enacted in 2025 (P.L. 2025, ch. 294), violations are treated as violations of the Maine Unfair Trade Practices Act.

LD 1727 — Transparency in Consumer Transactions Involving AI 10 M.R.S. §1500-DD — Status: In Effect A person may not use an AI chatbot or other computer technology in trade or commerce in a way that could mislead a reasonable consumer into believing they are dealing with a human, unless the consumer is clearly and conspicuously notified that they are not. A violation is a violation of the Maine Unfair Trade Practices Act. Enacted 2025 P.L. 2025, ch. 294 , codified at 10 M.R.S. §1500-DD. Recent developments: