# Maine — AI Law & Policy Updates

> Source: <https://ai-law-tracker.com/laws/maine>
> Published: 2026-08-07 00:00:00+00:00

LD 1727 — Transparency in Consumer Transactions Involving AI (10 M.R.S. §1500-DD) — **Status: In Effect**

A person may not use an AI chatbot (or other computer technology) in trade or commerce in a way that could mislead a reasonable consumer into believing they are dealing with a human, unless the consumer is clearly and conspicuously notified that they are not. A violation is a violation of the Maine Unfair Trade Practices Act. Enacted 2025 (P.L. 2025, ch. 294), codified at 10 M.R.S. §1500-DD.

**Recent developments:**