# Macworld Podcast: How AI affects Apple’s chip strategy > Source: > Published: 2026-07-16 08:12:00+00:00 Apple is making major changes to its M-series chip cycle, and it’s all because of AI. In this episode of the Macworld Podcast, find out what Apple plans to do and how it affects your next Mac purchase. This is episode 991 with [Michael Simon](https://www.macworld.com/author/Michael-Simon/), [Jason Cross](https://www.macworld.com/author/Jason-Cross/), and [Roman Loyola](https://www.macworld.com/author/Roman-Loyola/). Click on the links below for more info on what was discussed on the show. I fully expected Apple to increase their prices but by this much?? Nah I am not interested in paying higher prices in a cost of living crisis, plus AI is not what your everyday person wants. Not one person I know wants or uses AI in the way that these big tech firms are expecting them to be used. [Johnaistrup9250 via YouTube] I really hope it massively hurts Apple where they see a massive decline in sales, especially for Macs. People need to start holding onto their hardware for longer [Chris Loughrey via Facebook] You can subscribe to the Macworld Podcast—or leave us a review!—[right here in the Podcasts app](https://itunes.apple.com/us/podcast/id563933198). The Macworld Podcast is also [available on Spotify](https://open.spotify.com/show/3uyZkE4tjbwNNrJCLsBUAM?si=OdOljEAYQvC_ewEsMfKzXA) and on the [Macworld Podcast YouTube channel](https://www.youtube.com/@MacworldPodcast). Or you can point your favorite podcast-savvy RSS reader at: https://feeds.megaphone.fm/macworld To find previous episodes, visit [Macworld’s podcast page](https://www.macworld.com/opinion/podcast) or our home on [MegaPhone](https://cms.megaphone.fm/channel/macworld). Apple