John Ternushas officially taken over asApple's newchief executive, succeedingTim Cook, who stepped down on September 1 to become executive chairman.- Ternus joined Apple in 2001 and previously led its hardware division, overseeing the design and development of major products like iPhonesand Macs. - Tim Cook's new role as executive chairman may allow him to continue handling political relationships, enabling Ternus to focus on product design and durability.
- Ternus will make his first major appearance as CEO on September 9 to unveil the iPhone 18 Pro, the foldable iPhone Ultra, and a redesigned Siri AI.
- While Ternus remains largely mysterious, he takes the lead as Apple faces critical challenges, including competition in artificial intelligence and rising chip prices.