Liquid Death, Garage Beer team for satirical ad that takes aim at data centers Liquid Death and Garage Beer, with NFL star Jason Kelce, released a satirical music video protesting the water use of AI data centers, as announced by Garage Beer co-founder and CEO Andy Sauer on Market Domination Overtime. Beverage company Liquid Death has joined forces with Garage Beer and NFL star Jason Kelce to release a new music video protesting the water use of AI data centers. Garage Beer co-founder and CEO Andy Sauer comes on Market Domination Overtime to discuss how this concept came to be.