# LinkedIn is rife with AI but career coaches say it's still useful for job hunters > Source: > Published: 2026-07-06 23:07:29+00:00 Overused em-dashes, forced "rule of three" bullet points and buzzwords galore. Professional networking platform LinkedIn reeks of AI-generated content ever since chatbots like ChatGPT and Gemini became mainstream a few years ago. For some job seekers and recent graduates, the widespread use of AI on LinkedIn has made it harder to distinguish fact from fiction — like whether recruiters and managers genuinely wrote their own posts and if commenters are just automated bots. "AI has really lowered the barrier for people to create content on the platform, to connect with 1,000 people, to comment quickly," said Ariel Hennig Wood, career coach at Canada Career Counselling. "But it hasn't lowered the barrier in building trust or building relationships." Instead, it has made many users more skeptical of the content and networking on the platform. Professionals and job seekers alike often turn to LinkedIn to interact with other industry members, apply for positions and post work-related content. It's a lot like Facebook but for co-workers and businesses. Despite the widespread use of AI-generated content on the platform, experts say LinkedIn hasn't lost its charm and still plays a role in networking, especially when messaging recruiters directly — even if it doesn't always work. Miriam Groom, founder of career counselling firm Mindful Career, said LinkedIn is still a gold mine of information that's hard to find anywhere else. It's a directory that allows job seekers to contact hiring managers or the boss of a company directly, she said. "How AI interferes with that? It doesn't, really." Groom said being intentional is still important on the platform. That means knowing what you're applying to and making sure your LinkedIn profile reflects that experience. "You cannot do this properly without understanding what you're looking for," she said. "You have to be very specific." The job-hunting process typically starts with a local search for relevant companies in your area, she said. For an entry-level job at an architectural firm, for instance, a new grad would shortlist all the architectural firms that have offices in their city. "I would always go local first because as a young person, you want to be on site. It's very hard to learn anything remotely," Groom said. Then, search those companies on LinkedIn and find people who work there — ranging from C-suite executives, recruiters and managers, she said. She suggested sending a request to connect on LinkedIn with a note saying you are interested in a job at their company. If you're accepted to their network, you can likely get access to their contact information, including email addresses, she added.