# Lenovo expects RAM prices to have a “new normal” in 2030 as it details “RAMageddon Survival Guide” > Source: > Published: 2026-06-29 14:03:23+00:00 👋 Newsletters Subscribe to our newsletters Sign up for our free, weekly newsletter! Subscribe By signing up, you acknowledge our privacy policy and may receive occasional deal communications; you can unsubscribe anytime. 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Read More Table of Contents Another five years or so before RAM prices normalize, say Lenovo Prime Day deals Prime Day is coming — don’t miss the deals The tech industry is currently hit by massive memory shortages, and the effects are being felt everywhere. Over the past ten or so months, prices of DRAM and NAND chips have surged, forcing companies to increase the prices of everything from PCs and smartphones to gaming consoles, gaming handhelds, and SSDs. A ‘new normal’ has essentially been established. Even Apple recently confirmed that some of its products will become more expensive, while Microsoft and Sony have also increased console prices in various regions. Even new hardware launches, such as Valve’s Steam Machine, have ended up costing much more than initially expected. Now, Lenovo has weighed in on the situation, and its outlook isn’t particularly encouraging. Sign up for our free, weekly newsletter! Subscribe By signing up, you acknowledge our privacy policy and may receive occasional deal communications; you can unsubscribe anytime.Leave this field empty if you’re human: Another five years or so before RAM prices normalize, say Lenovo During a presentation at ISC 2026, Lenovo introduced what it called a “RAMageddon Survival Guide” and warned that memory prices are unlikely to return to the levels seen in 2024 and early 2025. Company executives jokingly said prices may “never” go back down, though they later clarified that they were mainly referring to the next five years or so. Prime Day deals Prime Day is officially here, and we've found all the best deals on tech and gaming. AMD Ryzen 7 9800X3D - was $479 now $433.99 Samsung 32" Odyssey G55C - was $329 now $189 Samsung SSD 9100 PRO 2TB - was $679.99 now $349.99 Hisense 100" U7 Mini-LED - was $4,499 now $2,499.99 ASUS ROG AMD RX 9070 XT & 9800X3D Gaming PC - was $2,299.99 now $2,119.99 Prices correct as of June 23rd on Amazon.com. According to Lenovo, even the large manufacturing expansions planned by memory makers may not be enough to significantly lower prices before the end of the decade. The company believes a new normal will eventually emerge around 2030, but prices will remain much higher than they were a few years ago. AMD previously suggested a two-year timeframe. Image credit: ComputerBase.de Large cloud companies and AI firms are buying huge amounts of memory for servers and data centers. Companies such as Samsung, Micron, and SK Hynix are dedicating more of their production capacity to high-end memory products used in AI systems. Some cloud providers are even signing long-term agreements that reserve a massive portion of future memory production. Because of this, consumer products are getting pushed to the back of the line. Prime Day is coming — don’t miss the deals Get ready for exclusive savings with Prime. Ages 18–24 can get a 6-month Prime trial for $0 Start your Prime trial → Even though memory manufacturers are planning to increase production capacity over the coming years, demand is also rising at an incredible pace. SK Hynix, for example, reportedly plans to triple its memory output by the early 2030s, but Lenovo believes that may still not be enough to fully close the supply gap. For consumers, this means one thing: technology is likely going to get more expensive. Gaming PCs, laptops, smartphones, SSDs, and consoles could all see further price increases over the next few years if memory costs continue to climb. 1294Would you buy a bare bones Steam Machine?Would you buy a variant of the Steam Machine with no RAM and/or no SSD and install them separately to help save on costs? No, I want the Steam Machine to be complete Yes, I would buy a RAM-less version Yes, I would buy an SSD-less version I'd buy a bare bones version with neither component About the Author Abdul Haddi Abdul is a tech writer and Editor for PC Guide, specializing in all things tech, gaming, and hardware. Load More You can trust PC Guide Our team of experts use a combination of independent consumer research, in-depth testing where appropriate - which will be flagged as such, and market analysis when recommending products, software and services. Find out how we test here. 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