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[ARTICLE Β· art-26872] src=the-decoder.com β†— pub= topic=artificial-intelligence verified=true sentiment=↓ negative

KPMG fabricated AI case studies in a report designed to sell clients on AI adoption

KPMG published a report on AI in business that contained fabricated case studies involving UBS, the NHS, and other organizations. GPTZero CEO Edward Tian, who helped uncover the errors, warns of 'secondary hallucinations,' flawed claims from trusted consulting firms that spread unchecked. KPMG has since pulled the report.

read1 min publishedJun 14, 2026

KPMG published a report on AI in business that contained fabricated case studies involving UBS, the NHS, and other organizations. GPTZero CEO Edward Tian, who helped uncover the errors, warns of "secondary hallucinations," flawed claims from trusted consulting firms that spread unchecked. KPMG has since pulled the report.

The article KPMG fabricated AI case studies in a report designed to sell clients on AI adoption appeared first on The Decoder.

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