It's official: Your next Mac and iPad just got more expensive as Apple raises prices by as much as $300

Apple raised prices on Macs by up to 20% and iPads by up to 25%, with the entry-level MacBook Neo now costing $699 and the 14-inch MacBook Pro starting at $1,999. The price hikes follow CEO Tim Cook's warning due to a memory chip shortage driven by AI demand. iPhone prices remain unchanged.

Tim Cook warned that Apple price rises https://www.businessinsider.com/macbook-iphone-apple-price-hike-tim-cook-2026-6 were coming — and now we know just how much more expensive it is to buy a Mac or iPad. Apple increased prices for Mac computers by as much as 20%, while iPads are now up to to 25% more expensive, according to the company's updated Online Store. The cost of its iPhones remained unchanged. The Thursday price jump means the entry-level MacBook Neo now costs $699, up from $599. A beefier 14-inch MacBook Pro now starts at $1,999 — a $300 increase over its previous $1,699 price tag. The iPad Pro went up by $200 to $1,199. Earlier this month, Cook warned that price rises were coming due to a shortage of memory chips https://www.businessinsider.com/apple-price-increases-memory-stocks-ai-mu-sndk-wdc-aapl-2026-6 . Tech companies have been ramping up purchases of the components for their AI buildouts https://www.businessinsider.com/ai-making-everything-more-expensive-inflation-apple-iphone-data-centers-2026-6 , which has in turn driven up prices. This is a developing story. Check back for updates.