{"slug": "it-ministry-asks-social-media-platforms-to-flag-deepfakes-misleading-posts", "title": "IT Ministry asks social media platforms to flag deepfakes, misleading posts", "summary": "India's Ministry of Electronics and Information Technology (MeitY) issued an advisory on Thursday directing social media platforms to identify and flag deepfakes, old photos or videos presented as recent, impersonations of officials, and content that risks inciting violence, building on existing IT Rules, 2021 amendments that already require removal of AI-generated deepfakes. The advisory, issued days before an October 10 protest by the Cockroach Janta Party (CJP) seeking the resignation of Chief Election Commissioner Gyanesh Kumar and after a deepfake video angered Telugu film stars, tells intermediaries to label and explain manipulated material, run user awareness drives on checking source, date and authenticity, and strengthen monitoring, escalation and grievance systems. MeitY said the advisory seeks responsible information sharing and protection of public order while leaving space for lawful expression.", "body_md": "New Delhi: The Ministry of Electronics and Information Technology has asked social media platforms to crack down harder on manipulated and out-of-context content.The advisory builds on existing rules that already require the removal of AI-generated deepfakes under amendments to the IT Rules, 2021.Officials said false or misleading material, especially when shown as current and authentic, can confuse the public, raise fears and disrupt public order.The warning arrives just days before a protest planned by the Cockroach Janta Party (CJP) on October 10. The demonstration seeks the resignation of Chief Election Commissioner Gyanesh Kumar. It also follows anger among Telugu film stars over a deepfake video that spread widely this week..PM Modi calls for global framework on cyber fraud, deepfakes; asks governments, telcos, financial companies to team up. The ministry in it's advisory issued on Thursday specifically flagged content that could affect public order. Under the 2009 blocking rules, dozens of ministries and departments can send takedown requests to the IT Ministry.Intermediaries have been told to exercise greater care over posts linked to ongoing public events. They should identify and flag old photographs or videos presented as recent, digitally altered or synthetic audiovisual material, impersonations of officials or public figures, and content that risks inciting violence.Platforms must also label and explain manipulated or misleading material, especially when it appears to show current events. They are expected to run awareness drives so users check the source, date and authenticity of information before sharing it. Timely cooperation with law-enforcement agencies remains mandatory under the IT Rules.In addition, companies should review and strengthen their monitoring, escalation and grievance systems so that posts capable of causing panic or disorder are handled quickly.The MeitY advisory stressed that the advisory seeks responsible information sharing and the protection of public order while leaving space for lawful expression and genuine public discussion.", "url": "https://wpnews.pro/news/it-ministry-asks-social-media-platforms-to-flag-deepfakes-misleading-posts", "canonical_source": "https://www.deccanherald.com/india/it-ministry-asks-social-media-platforms-to-flag-deepfakes-misleading-posts-4177087", "published_at": "2026-10-09 17:00:33+00:00", "updated_at": "2026-10-09 17:22:38.223201+00:00", "lang": "en", "topics": ["ai-policy", "artificial-intelligence", "generative-ai"], "entities": ["Ministry of Electronics and Information Technology", "Cockroach Janta Party", "Gyanesh Kumar", "Narendra Modi", "IT Rules, 2021"], "also_reported_by": [], "alternates": {"html": "https://wpnews.pro/news/it-ministry-asks-social-media-platforms-to-flag-deepfakes-misleading-posts", "markdown": "https://wpnews.pro/news/it-ministry-asks-social-media-platforms-to-flag-deepfakes-misleading-posts.md", "text": "https://wpnews.pro/news/it-ministry-asks-social-media-platforms-to-flag-deepfakes-misleading-posts.txt", "jsonld": "https://wpnews.pro/news/it-ministry-asks-social-media-platforms-to-flag-deepfakes-misleading-posts.jsonld"}}