# Israel’s $50 Million Experiment to Change Public Opinion > Source: > Published: 2026-07-19 01:32:55+00:00 [Wall Street Journal](https://www.wsj.com/politics/israels-50-million-experiment-to-change-u-s-public-opinion-253b3b70): “Millions of similar texts have flooded American cellphones in recent months. They are written with artificial intelligence, pushed by a longtime Trump adviser’s firm—and paid for by the Israeli government.” “Some 60% of American adults now have an unfavorable view of Israel, according to a March poll by Pew Research, driven by its handling of its wars in Gaza and Iran.” “Israel is pouring tens of millions of dollars into a somewhat quixotic effort to beat back that tide, drawing on novel strategies powered by AI and directly paying conservative media.” [Save to Favorites](?wpfpaction=add&postid=2002389)