Is The Trade Desk’s Turnaround Push Officially Underway?

The Trade Desk is rebooting its central ad-buying platform Kokai with new agentic features and addressing executive departures, including top engineer Aravind Chandrasekharan, as part of a turnaround effort after months of sluggish growth. Meta agreed to pay up to $17.1 billion to settle a lawsuit with 47 states over addictive features for children, agreeing to limit beauty filters, Like counts, and enforce a two-hour daily limit for kids on Instagram and Facebook.

A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals in advertising and media. Sign up for it here. I’m flying from New York to L.A. today, a commute during which I’ll be listening to Dolly Parton and Dolly Parton only in my headphones. If you, too, are In Your Feels about the passing of Miss Dolly, make sure to check out our recap of her most fabulous ad appearances over the years https://www.adweek.com/creativity/rewatch-the-late-dolly-partons-iconic-ads-over-the-decades/?itm source=parsely-api&itm source=homepage&itm medium=most-shared-center&itm campaign=1 . In other news, Meta is facing the most material consequences to date over claims that its social platforms put children at risk with addictive features. The tech giant on Wednesday not only agreed to pay up to a record $17.1 billion https://www.nytimes.com/2026/08/26/technology/meta-settlement-social-media-addiction-lawsuit.html as part of a settlement with 47 states, but also agreed to limit features like beauty filters and Like counts, and to enforce a new two-hour daily limit for kids using Instagram and Facebook. The changes threaten to impact its core advertising business, as brands will have fewer opportunities to market to minors. No doubt more to come on that. Speaking of advertising, it’s a big week for one of the industry’s most influential players, The Trade Desk. The company this week bid adieu to its top engineer, Aravind Chandrasekharan https://www.adweek.com/media/exclusive-the-trade-desks-top-engineering-exec-departs-after-more-than-12-years/ , adding to an expanding roster of high-profile exits https://www.adweek.com/media/inside-the-trade-desk-executive-exodus-who-left-and-where-they-went/ from the demand-side platform. Also this week, the company is unveiling a reboot of its central ad-buying platform Kokai; the update integrates new agentic features and aims to assuage media buyers’ long-standing complaints about its clunky interface. Paired with a leaked deck obtained by ADWEEK detailing the company’s H2 plans, these may be early signs of a turnaround effort after months of flailing https://www.adweek.com/programmatic/the-trade-desk-ceo-jeff-green-says-sluggish-3-revenue-growth-not-a-reflection-of-the-company/ . I’ll get into it in my feature below. Finally, a quick reminder that entries are now open for ADWEEK Tech Challengers to Watch, a new award dedicated to spotlighting up-and-coming tech companies making waves in adland. Learn more and enter here https://www.adweek.com/performance-marketing/entries-open-for-adweek-tech-challengers-to-watch-2027/ . As always, replies to this email go straight to my inbox, so please share feedback or tips. Alternatively, reach me securely at kendra.16 on Signal. The Top Line - Omnicom quietly offloaded hundreds of the engineers and product staff https://links.adweek.com/s/c/Ic6yB-YWHXutZwT2Dk8VD5u3LGMDLfkNdaTejhTUGB-3XnNUU1q7NelmgCOaeDRAsJ2ZozXFwDQLo3d44BJ2t4vrYl1HHA1 agSxc4GG Be3Qy9Sna25EbYOJzN7zkvTfyp P1KDPFbMmz8kPHa4Q2Zn0TNhpmuvudUBuZGi9MFhRBrfREmBY8wOawaD87877k9hDqntd0uPVIvVG44SX9Ms7Nqtmfd0L98o8YMMmdyse5hxulqKLfwL0hrUil3ysKeno-CkZ3PGKlu4IcSIrw54GMR5-pQa273mMlIQNNE4KTKsqAd7rlx6v-iPro5Rsl5Jn A7MvP9a8fROE38ICg3lHkbM4jN 3dQ-D6KoaC6TQv9tuFx68ZAmat51Aru16o0-kihaV9qh7HVWFWACYwjlhfeifuAslefZBVONlW75bol39LqBHog 84CpZmrcd5Jkw89 wkxMDSxkoeEwjcH2hR4hmtL4rMqwpK2o3bg-XubNWLcjGclTIOsumpeFa7ZUG G-tzUtJ1V5tFd3gdGrzWzr5blJ-pHHOKn0ub2sQ6pkjb20C5S-ne1xFPxV4qwCt4T40tKciD-2npqZPOIFyC8XcqQ-UYRUjMj63eGsnLb0oVrYu-1xRV0rNlrBvt9eUHp1cVwh691ud7BIQZroqmi9jHEZrUxkn382od8GBuV8Hw5Ey9Rj6jgZweiZAzH5jpzqhH2OcJRUADmS6nGtrZVVRnxry8rc6EkeUHHpx4n5gf34tcxYKdjVd3Lxos7p1S7q54e 5h6i7jq2D6R-tHxdq2ugpgUKk9AXNu14EHruTshnJ05j27iY0In5N8A-blzxJ6Z4HX3ffhr0gNYS h1W0ZRjmmDf3Y/wbE56R7R3VoXOtxlv5xBa3GqGrqhv4SU/24 behind its central AI platform to a third-party contractor. - OpenAI is testing exclusion targeting https://links.adweek.com/s/c/yopsGs3zRZUM02jf6IbT16P2Fm4sNOTRXzXx07Ocwj6rLaYSJyo2gO8ksq6-7OnESH qftzTlHo5hbtbSpI8ezrCLf3K-M7jnczTeAu sxYv ikJmuPFqIRzMyB9srU1dVDxSX8tMPg P8DGPviOUTRGeq63ywQIPT5WheBg7B7J650F3K1qotl-8iBYvcDghjAlTPx01xEJbU lamTdfCwALDTcfWg1DCrelm6xHmfAlk6AaWsDzryf ObKl6Tm-IH4nCbX81i2JDoMNKu11SOycev8ggLpr8hz1i7fMQ8nkgKlLNt42ukGoZ62PM88CoLIFLPTn51KsYoUuo9RP5ND6yWWzXIQIcnAkE6dPMsqKBIO4D3dy1IGPuAB-9xYENTjkwP5D-KGQFbGQbh7MH0wXsnqgenpv0lUjXL4w6-42BQMM7b-qTUJN5iI-la7 wsKHlyA9m3YwLOfI0GK7e3Ky5AIkTnZcYZ9cKoBX69wOUDOubl9XpmjtVSq3-12MAKyastQZZgwNJXgxtbLQ0d1zM3RpuyZWDS9T-9quzk8nVdjJF3D1kY4xXoj6l27LRoNNdR5GNpulaHF-7a63k5qRAPyh5BERkJ98h0s9piAripghBJ19sgmMvQ8uXciJd67-oKEInVvVHFTRaexTQIu3grR98qNYY0sr5xsHHo20ZMJFPKenyB8Zd3ofUJmURZvD1AKtBwM -etxKKXbI4uVR0xW7l4LK5HmIizpEzNQciyn4XkWPcVwPsG-ymF-rOWFPFmXc3UQaJN6w/QXscZDtRd8I6rqLuIgcOeBy-GEGx4FHt/24 in its nascent ads system. - Streaming now accounts for 48.2% of the total ad-supported TV market https://links.adweek.com/s/c/WbwgK-URLXLOR5kRODz8LLLpLRu-eI-AhsZNlVYPa2ZjxIkr-r8YLR35vgJcmC5RS65LwVP5vl0n1R7wRri5r PmlP-1s1AelBDQjggS-P5DtXvYhEg8otg-AJrPzXP7 YAa-dWQz1eEgtp3tjrvr1UXZcpSPZ2TvFUQS0OOf1UVymP6acjeu41EUcz5chFCbIvn5bcS1SLU6ARYdMHPY6fXHaQe8OrZ5aH-QWiC2eP1d7mMIaw-Alw25dtAkXlAX7eHw3AezbcHC4FmwguV3-kcLFQdMYyIX22NJRc7UjMu9MU1aGPzCKNPia4oYuOgKMVZIcjN0PKfWse3A9gUqdD5Zj8Oq-h0aehxCU 8hYFxcq7qSkiAJ9SJVYijwrBgekm8HF3ii6oic0ZT1LYDbyLGoyxMyYMYeJHxT-ZzxeinBNmjGFhcDfWcyySqjQsDrzkgOlLS3JIw09NQqaFJAZ auZj7KMgIVEZh3L0OK48 lsOL0swW3WxN-LWoNpZftUt5 Y7M-GSPlhRjfwDAzEB4RA-isHdnTvqL1R3M-0Sjb0s3JMExYwjTwD5Qwgwlxj3vEqpfZuzF8dVzju pkGBYslM5vMEk 7LTA6bz3U0vRE9nhR28FtIaMwy8R5 XifofrUnBy0elwibTAsp6lyiOmBd0Idkf0yEdQO3-fJoeDOoA7tRheJqzwQX FvcsBelg7JhIAuI-hSCZ4FbOi Cijt9gJhhdbvx85WYYcIvOi3GosWGg3RiOBLUcaCraYijFgg5-SI0wI-kfyflckcXX9OUTay0olzEevEb orfS2tmwYnGtFUYCzq5SVLXz5x2jyXKuDSvlU4ArsD7PJMuz0GEFzQa6cKCnXuCFF-5osVrci0nHM4DzLtfYmHrmghYMlNEfoINA5yv k6p1eH7ccbNqmpLvN1WVvTtaYatMR6c/4lMU8 5ebGz7exjkVCESACP8xZOzr QT/24 , continuing to eat into linear. The Quant Marketplaces like Amazon and Walmart are officially the first place consumers go to shop for new brands, according to recent research from ecommerce fulfillment company Radial https://www.radial.com/resources/press-room/brand-expansion-builds-trust-until-operations-break-it-new-radial-research?utm campaign=2026Q3-E2E-B2B-Fulfillment&utm source=LinkedIn&utm medium=Organic%20Social . Its research found that 44% of adults in the U.S. usually purchase a new brand via marketplaces, compared to just 21% who transact on the brand’s website and 17% who shop in person. Deep Learning: Is The Trade Desk’s Turnaround Push Officially Underway? The Trade Desk, adtech’s Wall Street darling-turned-flounderer, would seem to be gearing up for a concerted rebound effort. The demand-side platform, which enables advertisers to buy ads programmatically across the open web, is focused on investing in and commercializing new agentic tools, according to a leaked H2 roadmap deck https://www.adweek.com/media/exclusive-leaked-deck-outlines-the-trade-desks-agentic-plans-for-h2-2026/?itm source=parsely-api&itm source=homepage&itm medium=most-shared-center&itm campaign=2 obtained by ADWEEK this week. The company’s big push is centered on a new central AI assistant that advertisers can turn to for help with a range of tasks; the assistant can tap into a suite of specialized Koa agents to aid users in campaign setup, audience building, frequency capping, performance measurement, and more. That AI assistant is being given a privileged new home within Kokai, the company’s core ad-buying platform. This positioning is part of The Trade Desk’s larger makeover of Kokai, unveiled today in a refresh significant enough that the company felt the need to give it its own branding, Kokai Zuma. As part of the Kokai Zuma refresh, The Trade Desk is also swapping the divisive periodic table-inspired interface https://www.adweek.com/media/exclusive-the-trade-desk-sunsets-controversial-kokai-feature-in-latest-redesign/ for a more standard dashboard design as the platform’s default view, confirming ADWEEK’s previous reporting https://www.adweek.com/media/exclusive-the-trade-desk-phasing-out-periodic-table/ . It’s a change made in response to advertisers’ negative feedback about the navigability of the interface, leadership has implied. On the company’s second-quarter earnings https://www.adweek.com/programmatic/the-trade-desk-ceo-jeff-green-says-sluggish-3-revenue-growth-not-a-reflection-of-the-company/ call earlier this month, CEO Jeff Green said the company is “listening to our clients and responding with innovative upgrades.” The changes arrive after an extended downturn for the ad giant. After hitting a staggering $69 billion market cap in late 2024, the company has been knocked down by pricing pressures from rivals Amazon https://www.adweek.com/media/marketers-move-millions-ad-spend-the-trade-desk-to-amazons-ad-platform/ and Yahoo https://www.adweek.com/media/yahoo-dsp-trade-desk-fees/ , critical product feedback https://www.adweek.com/media/exclusive-dentsu-wpp-exit-the-trade-desks-open-path/ , rising tensions with supply-side partners https://digiday.com/marketing/the-trade-desks-redefinition-of-supply-paths-ripples-across-ad-tech/ , and a public battle with one of its biggest clients, the agency holding company Publicis https://links.adweek.com/s/c/Ve1zH6xvEVO6S676SswDXpK9L9JBG-gyxJwR7DfOtkNZtSpVheODGDXmgFGKoIRa2V3fJAl7EOGhCJl7vkXzEeCBFQolUZaO52AXBEuJO8Vntlk-x0grv35OoisEg2oO5nUTnyowyZ9MuzeJFC5VJ6zLjV5L9tKD lFiE1w4U2s43yN-AR8ZeCHn3pl-yiaXi2rM50dTy9KtrqdaxxCI5jk0AGudjXLx5uoxnusvMM15bV-dx6E16TSXyW8JexPJYGSdUmBHVqxpOu53C5rIOGLDJMAGQ ZMGRpUH4 7F1tVkWrFParWD0ZFZuQOJfi2VC5jY-Z5e-aiY07Q-b7SGddh0R1m6l3NscsKncDTYH5Lv0uyJZdADrJnGjpr75UtIELPwHamYAEZn-eNDKbHfVbQpBtjwRYrS2xMSQV8xbx 3Cgv1TaMnb2dHmLk8W6rH-K ADbRVLcZbxWKqN1w2RsxvTjT3KOh387jZUP5TxtB8Tn0iM4NSDs0J2PgrGMGesEioYl67QN-vXbAD4kJc CEumt7frYS1SJED5sIeZsHcSByqhBwCMsQ9GrHfELhkAzDhKrQvHWaUU2ZkBqkmBBO7CIff 1n0wEkAkn0vei0 K5VT4qvKxXi9uK2G6M7BSURePqPwe46MWAaETvyO60tavhuDiALw05Qz4xYh54HWI2gar1OPZwI9i1qBVoJSy3oB8384QrK-k0VTG2xDEWmm5k/ZPZ11-b1GFS7-tErwr7m1kzrXSlf34H1/22 . This month, the company posted its weakest quarterly growth since 2020, with revenue up just 3% to $715 million, and its Q3 guidance of $650 million coming in well under analyst expectations of $840 million. Green said the figures were “not a reflection” of the company, while pointing to a bevy of headwinds that included tariffs, inflationary pressures, and weak consumer spending. What People Are Saying But Green also used the opportunity to highlight The Trade Desk’s fresh focus on agentic AI. “Agentic is one of the biggest opportunities that advertising will ever see,” he said, adding that in the coming quarters the business will “continue to make our platform easier to use while expanding its capability through agentic workflows.” He criticized the approach of some competitors to The Trade Desk, who he suggested are slyly repackaging standard programmatic guarantees and fixed price deals with shiny “agentic” wrapping: “They argue that their cheap fee will compensate for their lack of objectivity and their decisions that favor publishers rather than the buyer who is footing the bill.” The comments fit with Green’s broader criticism of some supply-side platforms’ practices. Earlier this year, he likened some SSPs to house flippers https://adtechradar.com/2026/03/12/ttd-jeff-green-ssps-house-flippers-marketecture/?utm source=Iterable&utm medium=email&utm campaign=campaign 19583185 AI Tech Money 20260827%20%5BNO%20ADS%5D&lctg=f2e5a853-8f47-4036-a567-80f8c0a3983e :~:text=Green's%20response%20was%20essentially%20that%20the%20incentives,and%20%E2%80%9Cexploiting%E2%80%9D%20complexity%20rather%20than%20simplifying%20it. who sell at a markup without necessarily having sellers’ best interests at heart. Tensions between The Trade Desk and some SSPs also flared last year https://digiday.com/marketing/quite-frankly-ignorant-index-exchange-ceo-andrew-casale-rebukes-the-trade-desks-ssp-reseller-tag/?utm source=Iterable&utm medium=email&utm campaign=campaign 19583185 AI Tech Money 20260827%20%5BNO%20ADS%5D&lctg=f2e5a853-8f47-4036-a567-80f8c0a3983e when the company made the unusual decision to relabel all SSPs as “resellers.” Now, Green appears to be taking a twofold dig at some of those players: suggesting they have misaligned incentives when they offer buying tools, while also accusing them of slapping an “agentic” label on basic programmatic offerings. PubMatic has been aggressively positioning its AgenticOS https://pubmatic.com/news/pubmatic-launches-agenticos-the-operating-system-for-agent-to-agent-advertising/?utm source=Iterable&utm medium=email&utm campaign=campaign 19583185 AI Tech Money 20260827%20%5BNO%20ADS%5D&lctg=f2e5a853-8f47-4036-a567-80f8c0a3983e platform as an alternative for buyers; the system is integrated with its programmatic guaranteed and private market deals. Magnite, meanwhile, now offers a buyer agent and an agentic orchestration https://www.magnite.com/press/introducing-magnite-orchestration-powering-the-future-of-agentic-advertising/?utm source=Iterable&utm medium=email&utm campaign=campaign 19583185 AI Tech Money 20260827%20%5BNO%20ADS%5D&lctg=f2e5a853-8f47-4036-a567-80f8c0a3983e layer spanning buy- and sell-side functions. And this spring, Kargo launched Project Kera https://www.kargo.com/news/kargo-launches-project-kera-to-automate-end-to-end-media-buying-and-creative-execution?utm source=Iterable&utm medium=email&utm campaign=campaign 19583185 AI Tech Money 20260827%20%5BNO%20ADS%5D&lctg=f2e5a853-8f47-4036-a567-80f8c0a3983e , an AI-backed planning and buying interface. As a vote of confidence in The Trade Desk’s potential in advertising’s agentic future, Green bought back some 6 million shares of his company’s stock https://www.adweek.com/programmatic/jeff-green-is-betting-150m-that-the-trade-desk-becomes-ai-era-infrastructure/ in March. The company is also stacking its ranks with a fresh executive cohort that could help it execute a turnaround. In the past three months, the DSP has welcomed Kristi Argyilan, the mastermind behind Target’s Roundel retail media business, as chief commercial officer https://www.adweek.com/media/ubers-top-ad-exec-kristi-argyilan-joins-the-trade-desk-as-chief-commercial-officer/ ; Nate Olmstead, who joins as CFO https://www.adweek.com/media/the-trade-desk-appoints-nate-olmstead-cfo-after-a-year-of-executive-turnover/ from AI firm Penguin Solutions; ex-Zendesk exec Sarah Gavin as CMO; and former Google and LinkedIn exec Penry Price as board member https://www.adweek.com/media/the-trade-desk-taps-ex-google-and-linkedin-ad-exec-penry-price-for-board-appointment/ . Paired with a refreshed Kokai platform and a new conversational AI layer, these may well be early indicators of a more concerted rebound effort. Deals, Deals, Deals - Anthropic will shell out $45 billion to rent AI computing power from Nscale https://links.adweek.com/s/c/FXtWoyeKw2yCVsHtZflcXChLB3vtYZjg2IRui90V-nPoHP6lx02lqJF04HkOChSlWVWqGKYqyg1bZM5eotYMpHzPHxl eXFv8tLf8he4SnFO1tQ2OBNyDlYhxQ6KZr 5zJ8aJVko fLyeN PKqGc0EyQm7PS0Pid2eNyW5WTt6piHrg5Xs2PfHVicyqfgNaVarbdr WJBtDsNc2qK7E11xu2y69NDI62N KgTkrE K3x5n-vMfM5shHhiheAGJ1ACCju9VC-kGMLyEbKWVviJuuWwhJwIkMZmKIGxA9tqQJNgzx7kSJQRHvN0jxtgo-Fcjrg32AoUnOeVVa4OZnZ0FTAdUxPiwj LRRo95QI04Yd4VsSVI0OlG3xZ0khdVS5kKRGzW4TyfYmb7vNF3K8KwGOFnMZtyFu2Sk7NQVojTsI7vleGe5cuMYtR30mkFU 8vBRCuj5b zLuOu50gVJW8r8 1hJsBhHgE1HeC6-yMDHuddccIT58SKqQtEtLaacp8IK-CQEUop2Ae-cmnTelAndXnb6deMmDl0L3Zoifx6Q8x lmI-mQvfroAJdsuzVSwgIUgvl2LDjBDM4LWqDxS2xf c7s-uWDPnBscLBmJd0KadSLz okJhV-E5JuLtUyjBTL0v5wayZdjtRAAHaMg7sgB1TyYIRMEgzCGoVcr7QFsfX4F D-h3LV2aekitrmdPXM-kvMSa7LLMlEOaghCn1AP7pZhgWgL3pC ZmF8inKjmysbNqTNunFpM7xHLQohpkSAg DrQN2DapSRmUdSG 7l5XH lVv9L7pIvw25iAioABvNIvF4nVnNTqvKMlMc tWOcoedeft1M/meV37OoLR7S0UCB3tbhNIc0NfLYULDCN/24 . - AI developer platform Hugging Face is reportedly weighing a possible $13 billion sale https://links.adweek.com/s/c/ eA wX42pSD0R0aRm0YoUdDfjju1x4ZR2i 1mHxUb6wQ7c2IlZ1tEYTkUtwu4Dk-qwKjQP0XLQAtRIX9UrtI99N-P0PEZBH4hdUdIlkOBeG4yO4rCUL3REJ65M021x7X LbiQWQJfPcrEhhqUwpNiKS6j0a7CTO4L4ggelHVRxDFcmjvnd1S2 hrtYAqdXkHe2EZ4CoPrzBbxNPRBf-acyzgCTdDChA1fwXHyAp2XIHoyjNZsh FzE1jF1o1BD4mjpqZphGCBobDeU93Iimf3QiTlDinakQuo6-9xtQRKednnNzyY2M5-Mv314pZFo O1BLATwb64HutfPeg7V9UeFpeyxbfR4WCwrq6GrZRA-LXhZhTgsM6YEPRTrt5Bgcds-9SwF1tKnku2RnsIaeK1TVkcNv42DKEQVcDOBox3Xn8vnvU3g7TMH35Q6MSpFCadb2KYORmQRWXdV8dLKyPxwVa3HgEkNVRKx2w2-YpRhiv pxQBvQaxewRBn6R1kIAP3ucgFOQ021lU3AStx3etG4cJqBbpV W 4kn4zc7GuMQVL6A4-e2qsfCPudsRCr5dSGr42YAP6nQ1D2vMuOSeqkpVlA-77pu4FFISzWy9YDP 0XN78DJvC7zVJ0BSksDPbkjR aeG6WZkmErQMaFpWyEwHQALqsIS6Ye2 -Wb4PTYfvYzzqlShgNshvYUZJ0UxxHEfZJBKK8brRltwgdPTqeSj8Q/zQseXgzN4o7B HRtfXAIasQlk0VPdlBy/24 . - Public adtech company Perion will acquire in-store retail media company PRN https://links.adweek.com/s/c/T8Ll3hkgVTzSAldiz5Otr pEJXAc8sg LEo6h-H7ZQWyMHcAPce-xMtAHVmbggRLvPBed5YL EkHxcDrO6RrOhEnjTCi1Z6mr8211K4hghl7wKhtDwUcL4UGbx 1In1Xjjbl7CJS2S3w9dAMY4b KLPdXrf9GwsRCYLmljjfHydOCSmF CgEMiLEtBvIwMCqNsOBaB-xbgnNfzehC1 jHJjDqZiscvTYwoSpme49QMGyHFQ9LJkvn NKugkSly6z7MfdoTO6pvOwCL70tTOsQUBYrrNqN1ZFgpYipuHn7E0Z96NiUxxEHIKmx4xYlveHLqLtSI0QDbeRtsX2tjqLD03zG0s8IVXvZ6DEWXLJN29SDVkXITDOwR4pHxt6HaWfofJIiqAzZYMg2jMjq9S2H-HaPYxDNIiSCpNuGS7Vj4ayqCJNefmR76koLMK-r 92L05h Brhkud8DcpLmu7jsaoPu6mhb0FncNfU6mXN0zmuB41HAlOtluFRrEXKYX91FFl8eMXuvlwwRZwL24YuWPEyRAdekOkoAWWOhYjx dVh4yy-aNAfGrNfPYcyz2C7-5lQa3zNWEVwrP2X-NN6r8eZOBaAH magiiCwcMBwu6dbP4fre3pOunFVUwjheeSISYg5cq66kDyAtO9bgXzClBjXavF699luCd10vTSe bPUc400fWAXFmzgd0rxJe8OJLyksTK6zstH5vYkF5kJovKsmJy0y-Gp4VuVY0 GZ8J7XKcKCp p yZqc48Ohw7rsnYYKoW7KyZC7L7zB0h4GtPW-jMkNv91gcbFEOYtqN Q02ZfSHOc2p05KymhwGayYJbRb7Whw1Uwtdr0Ls4 EuHYnchvyAwhHRwhNEaRiaG0bAEtvKyA7NguboTLk2AWMsFbam4Y6i fYgUg m2UrvqgQ iwyeqLpKFy9Jrci972Cp5Smwqj2XeIJXI/vo33qej gEv2U1jNr8qgnT4H4WNGXtKW/24 for up to $12 million in cash. - Amazon’s AWS will acquire DuckLab https://links.adweek.com/s/c/FkaBlGxaRqtzHWURfJsG1DtVg -lzwcwWMNLRhD0MsuLJmgn rgJg5hBOY90aMuAitx1tD00G1XMrI-aYfncuWGHQ68qFa7GjhcJqpfqfNMPXierYqrfa6ERGX-PYDS Zs5yJElrqLjMJeT6ohxDvOslhQculJ8lPwRCHz9DJMWY0ZvbzJiWRUZsndKMiIg1JE8aX6ncPlL63ffHUkuJUoo3XlNRhYCy47Qo8WL4h 4OGYAgqlhh6V0BhGh5GQ7V1rdntqNMaSz3GRhMuDGxE9y5THQcXRkX9Lpi15a4JpsPEB95jvMmv5xOSl8eiikT7TdykozPHk3 pAe UMVI2E30uN6RtRrClLFNmXdISn9S asDIOQAPFPLHTJSigTtd-yso4a88Y5CYzSNHEnWfq-1NBE mbdvjg8js6-kXjFiRVRU gcl95E7IS-P7kEG0iNOHlfWQ0nPTz3Lntooho0BZ5rmq-eRJwuXy gETBKMTBVM-cOq1Ffh5wn2G8KS4uhjgbc21CR0fsTFw1m5Rx9Ovu3RlF TPlOL2cLRjQihx3XnX8wXDWNOEc6hHwjEDXoi29ICsrg08bo4Cd1lFoyCG0rMrkxIj4km1X1GK8pjmGP1dPamao-oA2P bNdWJ1NaHERpcmVaAdDCuOl5aF2rL0raKKEWZuNCQl5EHPvIvai-nPpJomkWPtmrbfaYaXX5S n1NyF33l08MhMMpEqwHhl9IwRDk3JHfLyt8USFpLgFz-EQUFiGmrOQHHBeyaIhn75Sz5PSQ61WtlNaJ 15WcGjrRxmCQ6WuyZG-3OvKJP7bb ZNTzaAl3PcJsBg-NUws/7BsTTaJz7fjxRQc SkQDtpD64vNABrVs/24 , which operates a popular open-source analytical database. - Nvidia is reportedly in advanced talks to invest in datacenter player Cloverleaf Infrastructure https://links.adweek.com/s/c/MwpNhrvrzD2zCaS1Kbh6Px2C7MV25uSxy0C6MXVQQ3s6OfL8hLDltN2LUoR8c5JFdvLiwDyXBGghnfqt6xHA9ge8gPECIPV41dwDlA06B qCC5OhhSPxtj1Jq-64DJTTxzTbdjX2hbmHw0f9NNqv9N4Km1IfEMkBZGiEidg8CBS8VIH4x-Ed89 s tOPiLPCTUt1nx7theNwEFISU4tgmPSBKjgQAr6d-DYk4Zn7N0Rp81qqWDaKhgIKoL7JEvcYa8hRycokVzxGXbpnFXil7iwWrRZJk7hoPdz-wjpBp8QoICH Bf1G7RRfxlr7dW3SGPwmXfL61z2jlH1kEDYZmbmU95tcVWtiSPno-s3DIuFgafxxJzESMQck 0D p5sV34sfEAQMTdarDDyYUB30m9ELWtaN-IIfrM -EEHYtcGVkhS6MpCzT9steOZK18sHry8sY8RWywBGFSOQkpZZyoe8fBp6DJVdwzBifBJt8EcgDfm6l-KCVKI9V3rTk9SqFHJsi8NswftjG6tswdxM8 ydsQIG6bsIB42e4quTCC1e0cBkMdoygy0do-TaAxHHRAxu0-jezBWnCHG9-BUIG1c34Ml6Bkx 0AwjEVjVQ7NjSvNMXngtzSZZi9BD-uIRRkNYzHDdobbECP7nNUkdZv3mVhk4maqT0QqC78lvhocGByBC9NXkcfsWh7Pwu3K33UlAHaoT 58Wx1l25Af-RaLgMJSh54Vorjh70fzYLEI-ngFp8luDSkpaSE7R0gaAh5RgkCcgjLG9x8Gj5EhBMN bE sNugE1KbWAGn4au8mNZ8vib2o1cpA9aTVAQhY4QDFL Vvz5BeWF3qWaCIcghvhUnZQIVw98bBKcAKmH8LpRw43arGqyCXBq ZhZFW274-xn8pF3aPBLZUDWeYUFoWrxbrz4UXO7g/sr8bxAfntu5LGr7pxEQIl3plTNymbuet/24 . Revolving Door - The Trade Desk’s senior vice president of engineering Aravind Chandrasekharan is exiting the DSP https://links.adweek.com/s/c/ANahiWOuE0Zqsn4xFnq87h6RQy07HmDgxbN5-cUNE6RjiDM8qWMbVH1Um8vy3rVWZf7NwBzOlCPCIH2GBPgNZq9V dlu5Pw-nbxjEQLzRoLHFIedg6YmNtBueod2lWz5v1mbcDITjBEMRxt8pH-K1x1rLFkYWAdPMcMlxZlBgUVhN4 7AafRCshENbadTWd434IGEdFfyUHEpntjUfR1S97FDSN-0fWU0C47VdQ4uVGHQflDGZLF9PAVWGRaFwMS-4wwkL 7GTHc3G1WxphGxs67f S5XzuFCSSSeXjU0irdWn29WFzhYw DKSF1QtadiezpQX08Bj8nE2Po8Hl9uAf-3-NMWbSABQidOrn MhtkbV7f7zGz1POxQ9qoOndWpPmxs3KK28hE-OfayfKjC-LttYJWQ68x94wNJGX2R-VGHZtvJUU 1geCyXMyJzEuvY4lKWKXm2DGte2dHBeIrytkmhmoKift5QRFfP3ncfzynukMv98Gz4qDfnwtgmZpVBjXSoh3sRyCidVkWaDhSwdflA2cDn4B xDPRxQO ybQ2a-NfCD7nlK29sZ2ahgxkgL4zJth HHg9S8FUzYYsT-hUAfDBuCHxqPUrnzDyWbhJlTSkXB5VV2Nt0gZjyrOp0rKbaihGtb3Ue2WN7lsua8Gi8bufiWkH1xy0-MeddsCGkSITlcN14BzMakjo4N0GNV0dENRoR19G6biJzJNIe0ZpVyggiSKqSPMke-PaxOrsPzLzjJL6lEkxDU4aG1 VBDDixQqHooBDoipih3yShrKsJZQfX11pe0lpzSRw/P7bdBW1bSRfcpDjE9xiVEkk FEWh0BZx/24 after 12 years, with plans to join Branch, a mobile attribution platform. - Peter Doolan is the second OpenAI enterprise sales exec to leave the company for Salesforce https://links.adweek.com/s/c/zr2-K7LbcJVRwmx xPpkYyHhczdlJkvFXlHP Zj0WrsfuEP7gaaYHEK3K7IQoEJRmujtlfWRKXAGlWRhs3g igCNxem4Ok0tRic9GtDQs 2i16V6 u9-Rim JvY-Hx4DRRkUjfHalmaXcBuFmRX8jqHksK638WidLhuWT-WBieywoctsMUc9xNYc1BiqCv zQngZXfGoECIj1O2Ora4pqIGiPB-gmR--Et9TgGFkmVhTPOhlzDoVKlGUO0kZcM98K1ZVNORZ2VoVqzmkDAXCwBR2aulO zgxFQr3Yf3HYmsLa SAoO8atcWr11L-RUOEdz9ciqhlYIQ6IL9WzF5DXvLv5VUZxElszuGHNS6eE7uftn-59MUW9H2XriNS PJhWVxxBYWHGvQFUtT-HsTfoDqlpHDlA i-QJP91pRK8oNMTNhbUSU52V10Z2ocedwP2sDwZWgsgeYdwKzu0VD2AOTXl5hLSuSUysxHQK3h1Y5GFzVwO7WjPB1OJp6hu66zqBdbF1-hlHpwh5iIlLNG89u2xOuSbJaSfmSN-Mjtd3IRI6XJfyxv2sOA9hCCwOBet9VeKaAeRS2ZQ97xLeliDO0xpTFTIG0wKJAp cWE5YgKIXwyyFk2PMgQSmHtbASj1WcyLMDe9soy-gA-n5v5MtxP1DTYa7YMXTK94xlc2fn-NX00RES78hDnxvhSjM5Dif5ODnWK7SYaU7Y4U6fCeiWhbbJnQiOXDwxPYfJ8nRstK NEMOWi4OpU9b8r5qo/zKWUbF7rvmRHqnV6R6QEzO3TQ9D9TDds/24 . - Wendy’s tapped Tariq Hassan, former McDonald’s U.S. CMO, as its new chief marketing and customer growth officer, succeeding Lindsay Radkoski. - One of Netflix’s top ad execs, Jon Whitticom, is reportedly headed for the exit https://links.adweek.com/s/c/1PyXq-CVeB4YFiXsDH2yZ9ywh7S4J9EbF7868toX PA2FTMJS DekvvHGjgAU-UMA3PLL218V7EnLj M9zHIuXrr1cv JNV 50baOifZ3cPBw5LIv2U86i2jBE8Qjysh5T-dYvBIyzlN419zm 0lTyEK3oGkA5ldFbVelNHZmQyhMyz6iCwyKbKGfDiMokplKeZd9NSiUiOxK-OC3ukHiRt4Vuqd4QNBBs98iQQN1JseC5bhzjwNBQkZVnV1wtWtqIqV95VxssHrFVEre3mOxqLcbzJR1w37jnFKJcpwBJ00l9JmlgrJC8qQdg6i6RNYkUnazKnXqapRVzkgRdhLNiSfMj86NWJCwuEMNUAwYmrBL a5Pgembms4xI9X8eDhDiGaDEjv V26YrGWIDk6Wz1qxqrCn9hoc0IFmxcKGs-4oyVSaxPQUkIvq7DsXs8OUpw04nFMH9lkuHIfrcBUq3mcz64Q9Vg3xZHDNFLkBey lNKntRYLFBCDnhLE9 QlqGRjfVGNz4caUBQ4eAqPgYj2RqPXkNqPV6GMT7zWR3JNnWHM i62wvSUqpRZtAlmid33DC8PK6fOH N4aiEuYF89VmJcUnSscObcamKqeeCnzgNxeWtzGWW85ACBrSWt-GkxqdDdqEFNUTInYsC8gjMWEGP LHju uueNXVrpufpGAC2kfMPN8mOHxzAhpXFqGWUWaexmnkALkgeG-1y-DF4lxEbI0nnqwgq2zmst-8MQePfkuY/7SIbi -bNTk0Dy6MuoguBA-VNOnIlXZp/24 . - Buzzy AI marketing startup Hightouch poached Google’s U.S. agency whisperer Jitendra Kumar https://links.adweek.com/s/c/u3o2Fp2CgDGhXV3c lGSa9Jnm4rHU5eXxoq1fseebnPLAJT48gDvpVwJoOjIryVY08vXgWPIC13Ual5D776m d87LZsV9XLHW O2IhYIOYlvARkv27iuw 2MejE9VA8J9X9WqT-6 Vesi21mbCMqtx5giu7UiYtFgTwQLPA9Nye8fEkCEA3DuP9qXysoZpVqHLUdMQ9IbOgqVUOHCkQhbEGe7O-mWg2wTYCVzCOp04W0UG-Q06JA GrB5vglhF5YuMx5H4bkzbmOLyKy5dZRjUcmAqiRU24VZavn-tJY8ynqk-BONaRpPaJlCEPIR-OJiRSeSTS3OW2OWp5EIPcwwc9oTXiWjcvKCUMAVifv1NziO8T5zjcEXRffne 8eYt-o9NdEeIpliIdEHDg5L odyBiXIKi3pHK4YIIPgoFTV8ZW4wuY5bNpW1KVK9 3Fg5vq4usu6U9kqg33iLlHxwnJeI0GoFtgj5MjZRQBXQIR XLepfF3YBEb9PgbeNg8iLJjxIlbp3AM1zx7y p09fcdLWGHBYmCGJy1b6x248DyIWOJC0xi rH2hBOgyIljAel2zkxjf6W4M2jLel7o64q6 838uE4fmTyjP -wEpR15Hs1awrxKzsRi4PI3bk7cT7CcdXiGgFTGWq9N8dUfkPLm1hjp5t0nqnrP4irAlwkFOjpHUABN5HIWRPprav P5OvaKI9Jc37HhPeA4BGW0w85pqhhwPpOkQAsNATR D9iH ZmfksXEM6xTp 1P3LR6SG UL6edIJuHYe9YgAJXLPmG7XgqkyZ71YTRLhxhdNSu/WlTOR QxhrtQIck8qKtFP2Ll0sYfRIWp/24 to serve as its head of commercial for advertising. - A top leader in OpenAI’s efforts to expand its datacenter footprint, Chris Malone, is leaving the lab https://links.adweek.com/s/c/D3uYlrgs8ciGUduq P59vKYcoIi506aRyCsj8RBzOVdAUwSD-jsSzJhRBQLuDyEgviuqMoOqNSJhadr79D7zZuLI47TaII44bnZ3WvUzqqfd1vkIQR18wTNj6wIoZHVll7gXUkCmX EV-nN9sKKaE7WIISufuTM2DfX Dwco6TikiXZKS2Lb2GyfU6xV-cLtNuDJr1xj7RAlgg99mugcZvsjiG13oO JULCRLvY 7HDkArAJi0tq2cTDYny7z9ICW1gUT9TkljCARnYw qRiojzoDcJqJvdUICe8jp0O28i7qHCd-pN6TD0Mk6QN3cnvW5mapnZKMX8vr6OuMktHQA1-tVXRJvVBtrYF7T9RsegSSxJqsTh-76gqpMwRaEzepVXQdOA4Ip01NlD8x 2TK7T-p0RnpS0imT9pLLHT-Q2rxg3enfzGgfpkrn cgy2uQmyfuU6e1uT4-8U1N0buvAhC8oyrpiF 4l78yVhpUs ucbg5RtyPfCRZUkZygb7glbE1gR5EhwK5fVeHEasV05gk3uK5BOvXFPNrXT99Gg2FV FuVwFIWW 10oBjKbbByVXIpuDrqdUVWz2QK86JYP1Fq5kJxegJ-Hij9sHsA C2tyIC5BFL5gjXQRndwII54kj3mUzxsTeIsMRU1Sc6 DQ9 OjLvfbPQHxJgh-R4GcTe-6U y2aMCUzeF9mFk0he3miUm8iVM9Y3RxhF1j3CGSqUstUt5O0jA/B8Yzi92IUX-ctjr0NafGJ abzVQ-Er6r/24 . - Former BBC News CEO Deborah Turness will launch a creative studio within Independent Talent Group https://links.adweek.com/s/c/OvB48qrb s85y4Pj xjGkPlqGKtiIpkUvocJ9JLy-ow8YuNhJc87Tflr2W0SfTg5mOJqPraFEJhiQJZ7PhOG4YKluap19gDtlmROKTtg9NCpm K2UqT80WaKnYmqDLdvhY5 dyDrXqRFMXBRey6jp7jMfYdwFI9b6zGRFh2csSKkNU rkta7QlUBjdeBtflBS9kynKi5oCETQyLFJSVRQhZ 7HrUO6bD8T21SiVfuPBA5DcHjGJkpEIRz1xonwMsrQCQ FS7uXqIOnrhiI5QIQn190exmXYH5R9zQG4MxqC7G7ZIQf5ovtd9EguRnchOM1jZe-EmIQmjT3Rc3Ij7NVFCZlEmwpvMj67ogHS6IgpkMIY2Y-FLXkHjwEu7JI-cOfCHXWOtnFIIx-e66XCOkwviLEpEfFCShWS5pD5906csL4zzqXOYhOlFzIpagv37jU3hYM81YM3orlqfPA2jAgakYE9Tnxmcl2npPkd-bOxnBOVrImOzIrthKR3T1M1VcprBOiEx7mQduk5uii9gzovAYhHyKgyC215QuauR3CAShPI3 hJaVfBaQKsvVrfmRVdVTUKjh48TO8zTgUEh7ZpheVqH1Du3YOUTpwT90kLxUyEfzCNFL9Ogw6cclSE0HfHGB2r0fHAMQtZFW7sSzll5QqRDAtGisi4xsrN9oHJpkyRJblEE6CCI0-D vSWGhMJGudx7VKSdjwXHl1xpmGHdtmjtzVXqAlCAChjRR1smQTCml1oxbgxWJlhsInAU7A/24yLaTa0B E1lTcUCLDWFeJiBHog G8F/24 to build content around its clients.