# Is It New? AI Scan Tool

> Source: <https://www.seroundtable.com/is-it-new-ai-scan-tool-42322.html>
> Published: 2026-10-19 11:51:00+00:00

Here is something new for you - the [Is it new](https://www.seroundtable.com/is-it-new)? AI scan tool. It is a feature I thought would be neat to build, where instead of you reaching out to me to see if this or that is a new Google, Bing, etc search feature, you can upload a screenshot, add some descriptive text and then have the AI figure out if it is new.

You can access the tool at [seroundtable.com/is-it-new](https://www.seroundtable.com/is-it-new) and give it a try. 

I had to add a "paywall" of sorts to it, because it is not cheap to run (about 7 cents per run). So I don't want bots running it over and over again. So the paywall is you enter your email and get a code, which also signs you up to my email newsletter (you can unsubscribe whenever you want).

I was joking around with the [RustyBrick](https://www.rustybrick.com/) team about this idea and two of the RB developers were like, sure we can build that. So I said, go ahead.  More on how it works on the backend later but here is how the frontend works.

You upload a screenshot, add a description,  and you can even highlight the portion of the screenshot that you want to know about. Kind of like [Google circle to search](https://www.seroundtable.com/google-circle-to-search-update-40996.html)... 

Then the AI will read the image, classify it and determine what to match on:

It will then scan all the non-hero images in my stories from the past 23 years and see if any match:

We ran a process where AI went through all the images on this site, built an index of those images, to make the matching a bit faster and a lot cheaper going forward. This actually runs daily for new stories to be added to the index.

Then it will find the results that match best:

You can even use a form to send me your findings, so I can manually review it:

On the backend, I store all the images uploaded so I can debug it. We actually run several AI models and I can toggle between them to see what works best. We did a few weeks of testing and the truth is, I can continue to tweak and improve it, but I wanted to get it out in the real world to see how you all use it and what needs to be tweaked.

It is not perfect but it is a pretty cool concept.

Let me know your thoughts - and yes, I limited how many scans you can do per day. And if too many of you use it in a day, it is also capped and will give you a notice.

For a bit more technical view, see [the RustyBrick post](https://www.rustybrick.com/AI-Powered-Screenshot-Scan-Similarity-Tool-265.html). 

Forum discussion at [X](https://x.com/rustybrick/status/2112149590187073976).