{"slug": "is-it-new-ai-scan-tool", "title": "Is It New? AI Scan Tool", "summary": "Search Engine Roundtable launched an AI screenshot-scanning tool, \"Is It New,\" that lets users upload a screenshot, add descriptive text and highlight a region so the tool can determine whether a Google, Bing or other search feature is new. The tool, built by two RustyBrick developers, costs about 7 cents per run, is gated behind an email-for-code signup that also enrolls users in the site's newsletter, and matches uploads against an AI-built index of non-hero images from 23 years of stories that refreshes daily.", "body_md": "Here is something new for you - the [Is it new](https://www.seroundtable.com/is-it-new)? AI scan tool. It is a feature I thought would be neat to build, where instead of you reaching out to me to see if this or that is a new Google, Bing, etc search feature, you can upload a screenshot, add some descriptive text and then have the AI figure out if it is new.\n\nYou can access the tool at [seroundtable.com/is-it-new](https://www.seroundtable.com/is-it-new) and give it a try. \n\nI had to add a \"paywall\" of sorts to it, because it is not cheap to run (about 7 cents per run). So I don't want bots running it over and over again. So the paywall is you enter your email and get a code, which also signs you up to my email newsletter (you can unsubscribe whenever you want).\n\nI was joking around with the [RustyBrick](https://www.rustybrick.com/) team about this idea and two of the RB developers were like, sure we can build that. So I said, go ahead.  More on how it works on the backend later but here is how the frontend works.\n\nYou upload a screenshot, add a description,  and you can even highlight the portion of the screenshot that you want to know about. Kind of like [Google circle to search](https://www.seroundtable.com/google-circle-to-search-update-40996.html)... \n\nThen the AI will read the image, classify it and determine what to match on:\n\nIt will then scan all the non-hero images in my stories from the past 23 years and see if any match:\n\nWe ran a process where AI went through all the images on this site, built an index of those images, to make the matching a bit faster and a lot cheaper going forward. This actually runs daily for new stories to be added to the index.\n\nThen it will find the results that match best:\n\nYou can even use a form to send me your findings, so I can manually review it:\n\nOn the backend, I store all the images uploaded so I can debug it. We actually run several AI models and I can toggle between them to see what works best. We did a few weeks of testing and the truth is, I can continue to tweak and improve it, but I wanted to get it out in the real world to see how you all use it and what needs to be tweaked.\n\nIt is not perfect but it is a pretty cool concept.\n\nLet me know your thoughts - and yes, I limited how many scans you can do per day. And if too many of you use it in a day, it is also capped and will give you a notice.\n\nFor a bit more technical view, see [the RustyBrick post](https://www.rustybrick.com/AI-Powered-Screenshot-Scan-Similarity-Tool-265.html). \n\nForum discussion at [X](https://x.com/rustybrick/status/2112149590187073976).", "url": "https://wpnews.pro/news/is-it-new-ai-scan-tool", "canonical_source": "https://www.seroundtable.com/is-it-new-ai-scan-tool-42322.html", "published_at": "2026-10-19 11:51:00+00:00", "updated_at": "2026-10-19 13:47:15.977952+00:00", "lang": "en", "topics": ["ai-products", "ai-tools", "ai-search", "computer-vision"], "entities": ["Search Engine Roundtable", "RustyBrick", "Google", "Bing", "Is It New"], "also_reported_by": [], "alternates": {"html": "https://wpnews.pro/news/is-it-new-ai-scan-tool", "markdown": "https://wpnews.pro/news/is-it-new-ai-scan-tool.md", "text": "https://wpnews.pro/news/is-it-new-ai-scan-tool.txt", "jsonld": "https://wpnews.pro/news/is-it-new-ai-scan-tool.jsonld"}}