iPhone 18 Pro: Apple Secures Lower Display Prices Amid RAM Shortage

Apple has secured lower prices for OLED displays for the upcoming iPhone 18 Pro models, paying LG and Samsung around $68 per display for the iPhone 18 Pro Max, down from $110 to $120 for the iPhone 17 Pro Max, according to South Korea's DealSite. The move partially offsets rising RAM costs driven by a memory chip shortage from AI data center buildouts, but iPhone 18 Pro models are still expected to cost $200 to $300 more, with starting prices potentially reaching $1,399 for the Pro and $1,499 for the Pro Max.

Apple has secured lower prices for OLED displays for the upcoming iPhone 18 Pro models, according to industry sources cited by South Korea's https://dealsite.co.kr/articles/166844/068020 DealSite . For example, the report said Apple will pay LG and Samsung around $68 per OLED display destined for the iPhone 18 Pro Max, down significantly from the $110 to $120 that it paid those suppliers for each iPhone 17 Pro Max display. Apple is said to have made an aggressive push for lower display prices due to the ongoing memory chip shortage https://www.macrumors.com/2026/07/30/tim-cook-on-apple-price-increases/ , resulting from companies building out powerful AI data centers. The supply-demand imbalance has led to skyrocketing prices for RAM chips used in devices like the iPhone, leading to increased production costs for Apple. South Korea's The Elec first reported https://www.macrumors.com/2026/07/24/oled-panel-price-cut-iphone-18-pro-max/ on these negotiations last month. By securing lower costs for some non-memory iPhone components, such as displays, Apple can partially offset the rising costs of RAM. Even still, the iPhone 18 Pro models are expected to be more expensive than the iPhone 17 Pro models, with market research firms estimating that U.S. starting prices could rise by $200 https://www.macrumors.com/2026/06/26/iphone-18-pro-price-increase-estimate/ to $300 https://www.macrumors.com/2026/07/31/iphone-18-pro-models-300-more-expensive/ . If so, the iPhone 18 Pro and iPhone 18 Pro Max could start at up to $1,399 and $1,499, respectively. Apple already raised prices on Macs, iPads, and select other products https://www.macrumors.com/2026/06/25/apple-just-increased-prices/ in June, but the iPhone was spared. If Apple can secure lower prices for displays and some other components, then perhaps the price increases expected for the iPhone 18 Pro models will be closer to the $200 mark or less rather than $300, but only time will tell. Apple is expected to unveil the iPhone 18 Pro models and a foldable iPhone this September, so we are only a month away from official pricing info. This article, " iPhone 18 Pro: Apple Secures Lower Display Prices Amid RAM Shortage https://www.macrumors.com/2026/08/12/iphone-18-pro-lower-oled-display-cost-report/ " first appeared on MacRumors.com https://www.macrumors.com Discuss this article https://forums.macrumors.com/threads/iphone-18-pro-apple-secures-lower-display-prices-amid-ram-shortage.2486825/ in our forums