{"slug": "instagram-to-demote-ai-generated-profiles-that-don-t-add-this-label", "title": "Instagram to Demote AI-Generated Profiles That Don't Add This Label", "summary": "Instagram, owned by Meta, announced on Monday a new 'AI-generated profile' label for accounts featuring AI-generated people, replacing the 'AI creator' label. Creators must manually add the label to avoid having their content demoted in recommendations, and Instagram will automatically transition existing AI creator labels. The move follows reports of AI influencers promoting products, such as AI doctors and fake dating app users.", "body_md": "The rapid growth of AI image- and video-generation models has allowed users to create profiles with photorealistic AI characters and made it difficult for others to guess whether they’re interacting with a real human. Instagram is now pushing back against that trend.\n\nThe Meta-owned platform on Monday announced a new “AI-generated profile” label for accounts that feature AI-generated people. The new label replaces the “AI creator” label, and creators must add it manually to their profiles to avoid losing their reach, Instagram said in a [blog post](https://creators.instagram.com/blog/ai-generated-profile-label).\n\nUsers who already have the AI creator label will be automatically transitioned to the new label. It will appear on their profile as well as content to signal to people that their “profile’s identity is AI-generated and not a real human,” Instagram [said](https://www.instagram.com/p/DctmW_JkUBW/?img_index=3) in a separate post.\n\nWhile the label isn’t mandatory for AI profiles, Instagram will be on the lookout for such accounts. If the company’s systems detect an unlabelled AI profile, it may stop their content from appearing in recommendations and notify them about the restriction via Account Status.\n\nAI accounts can regain reach by adding the new label. Additionally, if an account is incorrectly flagged by Instagram, its owner can appeal the decision and regain reach if the appeal is successful.\n\nNotably, the label is only meant for AI profiles. “Creators who simply use AI tools as part of their creative process don’t need to add the label,” Instagram adds.\n\nAs [reported](https://techcrunch.com/2026/08/31/instagram-puts-new-limits-on-undisclosed-ai-profiles/) by TechCrunch, the move comes after* *[The New York Times](https://www.nytimes.com/video/technology/100000011001849/ai-influencers-health-supplements-fake-ads.html)* *found hundreds of AI doctors promoting supplements, and [Wired](https://www.wired.com/story/goose-a-new-gay-dating-app-appears-to-be-a-psyop/)* *found AI influencers promoting a gay dating app on social media earlier this year, featuring men that didn't actually exist.\n\n“As generative AI becomes a bigger part of how people create, we’ve heard that people don’t like seeing a profile that seems human, only to find out later that the person featured is AI-generated,” Instagram says. “They want to know when a profile features an AI-generated person.”", "url": "https://wpnews.pro/news/instagram-to-demote-ai-generated-profiles-that-don-t-add-this-label", "canonical_source": "https://au.pcmag.com/ai/119615/instagram-to-demote-ai-generated-profiles-that-dont-add-this-label", "published_at": "2026-09-01 16:16:12+00:00", "updated_at": "2026-09-01 16:55:29.392800+00:00", "lang": "en", "topics": ["ai-policy", "ai-products", "ai-ethics"], "entities": ["Instagram", "Meta", "TechCrunch", "The New York Times", "Wired"], "alternates": {"html": "https://wpnews.pro/news/instagram-to-demote-ai-generated-profiles-that-don-t-add-this-label", "markdown": "https://wpnews.pro/news/instagram-to-demote-ai-generated-profiles-that-don-t-add-this-label.md", "text": "https://wpnews.pro/news/instagram-to-demote-ai-generated-profiles-that-don-t-add-this-label.txt", "jsonld": "https://wpnews.pro/news/instagram-to-demote-ai-generated-profiles-that-don-t-add-this-label.jsonld"}}