# Instagram cracks down on AI accounts pretending to be human > Source: > Published: 2026-08-31 13:00:00+00:00 # Instagram cracks down on AI accounts pretending to be human By Thomas RickerSource: [The Verge AI](https://www.theverge.com)Instagram is finally taking steps to address the rise of fake [AI-influencer accounts that have gotten harder to spot](https://www.theverge.com/ai-artificial-intelligence/943187/ai-content-creators). It's also renaming the ["AI creator" label](https://www.theverge.com/tech/922886/instagram-is-getting-an-ai-creator-label) to "AI-generated profile" to make it clear when a profile features an AI-generated person that's not a real human being. "We've heard that people don't like seeing a profile that seems human, only to find out later that the person featured is AI-generated," [said Instagram in a blog post](https://creators.instagram.com/blog). "They want to know when a profile features an AI-generated person." To that end, Instagram will be hunting down accounts that don't self-label their AI-generated profiles, and penalize them by limi … Get AI news in your inbox Daily digest of what matters in AI.