# Instagram admits users often can't tell AI profiles from real people > Source: > Published: 2026-08-31 17:27:43+00:00 # Instagram admits users often can't tell AI profiles from real people By Matthias BastianSource: [The Decoder](https://the-decoder.com)Instagram is replacing its "AI creator" tag with a new "AI-generated profile" label because users can't tell AI profiles from real people. Singularity, defined by Instagram user competence. Profiles without the label get their reach and recommendations throttled. As recently as late 2024, Meta was still planning a coexistence of AI characters and humans on the platform. The article [Instagram admits users often can't tell AI profiles from real people](https://the-decoder.com/instagram-admits-users-often-cant-tell-ai-profiles-from-real-people/) appeared first on [The Decoder](https://the-decoder.com). Get AI news in your inbox Daily digest of what matters in AI.