{"slug": "innovation-is-the-new-measure-of-digital-transformation", "title": "Innovation Is The New Measure Of Digital Transformation", "summary": "Jo Debecker argues that artificial intelligence must move beyond pilot projects and productivity tools to become a core driver of enterprise innovation, redefining digital transformation. The article emphasizes that AI integration is now essential for business growth and competitive advantage.", "body_md": "# Innovation Is The New Measure Of Digital Transformation\n\nBy Jo Debecker, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)AI can no longer sit on the edge of the enterprise as a productivity tool or a series of pilots.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/innovation-is-the-new-measure-of-digital-transformation", "canonical_source": "https://www.machinebrief.com/news/innovation-is-the-new-measure-of-digital-transformation-pffz", "published_at": "2026-07-13 14:45:00+00:00", "updated_at": "2026-07-13 15:49:23.752649+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products", "ai-infrastructure"], "entities": ["Jo Debecker", "Forbes"], "alternates": {"html": "https://wpnews.pro/news/innovation-is-the-new-measure-of-digital-transformation", "markdown": "https://wpnews.pro/news/innovation-is-the-new-measure-of-digital-transformation.md", "text": "https://wpnews.pro/news/innovation-is-the-new-measure-of-digital-transformation.txt", "jsonld": "https://wpnews.pro/news/innovation-is-the-new-measure-of-digital-transformation.jsonld"}}