{"slug": "ifpi-urges-eu-countries-to-fully-implement-ai-acts-new-rules", "title": "IFPI urges EU countries to fully implement AI Act’s new rules", "summary": "The IFPI urged EU countries to fully implement and enforce the AI Act's new transparency obligations, including requirements to label certain AI-generated content, at a Brussels event launching its 2026 'Music in the EU' report. IFPI CEO Victoria Oakley said the \"strategic priority today must be the absolute, uncompromising implementation and enforcement of these rules, including ensuring that right holders have the practical and effective means to exercise and enforce them.\" The report noted EU recorded-music revenues grew 5.1% to €6bn in 2025, with streaming at 66% of European recorded-music revenues and paid streaming subscriber penetration in the EU at 27%, versus 54% in the US and 47% in the UK.", "body_md": "Yesterday was clearly the day for giving governments a kick up the backside when it comes to AI regulation.\n\nWhile AIM boss Gee Davy was addressing the UK government in London, global labels body the IFPI was holding an event in Brussels to launch [the 2026 edition of its ‘Music in the EU’ report](https://www.ifpi.org/wp-content/uploads/2026/09/Music-in-the-EU-Report-2026.pdf).\n\nCEO Victoria Oakley’s introduction zeroed in on the EU’s AI Act.\n\n“The implementation of new AI Act transparency obligations, including requirements to label certain AI-generated content, marks a further step towards fostering trust, accountability and responsible innovation in the digital ecosystem,” wrote Oakley.\n\n“The strategic priority today must be the absolute, uncompromising implementation and enforcement of these rules, including ensuring that right holders have the practical and effective means to exercise and enforce them.”\n\nThe backdrop here is past examples of legislation in Europe that the music industry liked, which was then watered down and/or delayed in its implementation by individual countries. The IFPI is clearly keen to step up pressure to avoid that happening with the AI Act.\n\nPart of that persuasion is, as usual, big numbers. The report noted that recorded-music revenues in the EU grew by 5.1% to €6bn in 2025, with nine of the world’s top 20 recorded-music markets located in the bloc.\n\nThe IFPI noted that streaming is now 66% of European recorded-music revenues, but pointed to more room for growth in revenues from that “with paid music streaming subscriber penetration in the EU standing at 27%, compared to 54% in the US and 47% in the UK”.", "url": "https://wpnews.pro/news/ifpi-urges-eu-countries-to-fully-implement-ai-acts-new-rules", "canonical_source": "https://musically.com/2026/09/11/ifpi-urges-eu-countries-to-fully-implement-ai-acts-new-rules/", "published_at": "2026-09-11 12:30:00+00:00", "updated_at": "2026-09-11 13:08:05.497236+00:00", "lang": "en", "topics": ["ai-policy", "ai-ethics"], "entities": ["IFPI", "Victoria Oakley", "European Union", "AI Act", "AIM", "Gee Davy"], "alternates": {"html": "https://wpnews.pro/news/ifpi-urges-eu-countries-to-fully-implement-ai-acts-new-rules", "markdown": "https://wpnews.pro/news/ifpi-urges-eu-countries-to-fully-implement-ai-acts-new-rules.md", "text": "https://wpnews.pro/news/ifpi-urges-eu-countries-to-fully-implement-ai-acts-new-rules.txt", "jsonld": "https://wpnews.pro/news/ifpi-urges-eu-countries-to-fully-implement-ai-acts-new-rules.jsonld"}}