# If Your AI Investment Can't Move A Fill Rate, It Isn't Working > Source: > Published: 2026-08-12 12:45:00+00:00 # If Your AI Investment Can't Move A Fill Rate, It Isn't Working By Steven Singer, Forbes Councils MemberSource: [Forbes Innovation](https://www.forbes.com/innovation/)It has never been about the model. It has always been about whether anyone was willing to measure honestly what happened after the model showed up. Get AI news in your inbox Daily digest of what matters in AI.