IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park

IBM (NYSE: IBM) will bring its AI-powered US Open fan experience back to Madison Square Park in New York City from September 10–13, 2026, offering free activations including IBM Serve Speed, AI-enabled ping pong tables, and an AI Photobooth. The event, which runs during Championship Weekend, is part of IBM's ongoing partnership with the USTA, which has delivered digital experiences to more than 14 million global tennis fans annually since 1992.

All press releases IBM Brings AI-Powered US Open Fan Experience Back to Madison Square Park New York, N.Y., August 26, 2026 – IBM NYSE: IBM http://www.ibm.com/investor , the official AI and Cloud sponsor of the US Open https://www.ibm.com/sports/usopen , is bringing the excitement of the US Open back to the heart of New York City at Madison Square Park Thursday, September 10 – Sunday, September 13. The free, four-day fan experience will transform Madison Square Park into a central hub for the US Open, offering AI-powered tennis activations, an immersive live viewing experience, official US Open merchandise, and more throughout Championship Weekend. Attendees can expect to experience: IBM Serve Speed : A tennis serve simulator that lets attendees see how their serve speed and accuracy stacks up against the pros. Calling the Shots : IBM's AI-enabled ping pong tables that allows attendees to test their skills and serves up an AI-powered recap of the match AI Photobooth : Attendees can snap an AI photo that puts them right inside iconic US Open and NYC personas. Since 1992, IBM and the USTA have brought some of the most advanced digital experiences in sports to more than 14 million global tennis fans annually – this year unveiling new enhanced AI-powered innovations, including Live Updates, Serve Quality, and Key Moments https://newsroom.ibm.com/2026-08-24-ibm-and-the-usta-introduce-new-ai-powered-fan-experiences-for-2026-us-open . WHEN: Thursday, September 10 11:00AM–9:00PM ET – hours of operation - 11:00AM – Activations open to public - 7:00PM – Women’s Singles Semifinals coverage begins Preview time for media available from 9:00AM. Contact Zach Rowe at IBM to schedule zrowe@ibm.com Friday, September 11 9:00 AM–9:00 PM ET – hours of operation - 9:00AM – Activations open to public - 3:00PM – Men’s Singles Semifinals coverage begins Saturday, September 12 11:00 AM–8:00 PM ET – hours of operation - 11:00AM – Activations open to public - 4:00PM – Women’s Singles Final coverage begins Sunday, September 13 11:00 AM–7:00 PM ET – hours of operation - 11:00AM – Activations open to public - 2:00PM – Men’s Singles Final coverage begins WHERE: Madison Square Park The intersection of Fifth Avenue and Broadway at 23rd Street New York, NY 10010 The pop-up is located at the South East corner of Madison Square Park, adjacent to IBM’s flagship New York City office at One Madison Avenue. Media contact: Zach Rowe IBM Comms zrowe@ibm.com mailto:zrowe@ibm.com