# “I wish all platforms would do the same” Game devs are happy Steam requires AI disclosure, because players deserve transparency > Source: > Published: 2026-07-23 15:42:40+00:00 # “I wish all platforms would do the same” Game devs are happy Steam requires AI disclosure, because players deserve transparency [Read More](https://www.pcguide.com/earnings-disclaimer/) #### Table of Contents Valve’s decision to require developers to disclose the [use of generative AI on Steam](https://www.pcguide.com/news/more-than-17000-games-on-steam-now-come-with-an-ai-disclosure-30-use-ai-for-two-or-more-reasons/) has sparked plenty of debate across the gaming industry. While some high-profile figures (most notably Epic Games CEO Tim Sweeney) have [criticized](https://www.gamesindustry.biz/epics-sweeney-claims-steam-ai-labels-are-really-irresponsible-of-valve) the policy, many game developers believe it is a positive step that gives players more information about the games they choose to buy. The discussion around [AI-generated content in games](https://www.pcguide.com/news/we-polled-pc-gamers-on-how-much-generative-ai-is-acceptable-in-games-and-heres-what-they-said/) has continued to grow over the past few years, especially as more developers experiment with using AI for art, dialogue, code, and other parts of game development. With Steam now requiring developers to disclose AI usage on store pages, players can see whether generative AI was involved before making a purchase. ## AI disclosures on Steam are pro-consumer Although the policy has received criticism from some parts of the industry, several developers have publicly supported the move, arguing that transparency benefits both creators and consumers. This is according to a collection of [interviews from GamesRadar+](https://www.gamesradar.com/games/steams-required-ai-disclosure-is-the-right-move-devs-say-gen-ai-should-be-called-out-in-games-and-support-valves-store-mandate/), which says it has interviewed “nearly three dozen” game devs. ``` Latest PC & Tech deals Acer Predator Helios Neo 16 - was $2,199 now $1,749 ASUS SFF-Ready RTX 5080 - was $1,499 now $1,354 Samsung Odyssey G7- was $999 now $649 HP OMEN 45L gaming PC - was $2,499 now $2,309 BIWIN Black Opal NV7400 4TB SSD - was $599 now $459 Prices correct as of July 10th, 2026. ``` One of those in favor of AI disclosures is Brian “Burgee” Burger, the creator of the simulated MMO Erenshor, who believes players should be able to make informed decisions about the products they support. According to him, “Gamers have a right to know how their games are made, and a right to choose what they’re supporting”. Requiring AI disclosures gives them that information. He also believes the gaming community will continue to decide for itself how much AI-generated content it wants to accept. “Many gamers quickly developed a loud voice against AI-generated games when the tech was first revealed, and years later they haven’t wavered. I think they’re going to continue to act as their own regulating body going forward. If games using or created with generative AI gain a foothold in the market, for as long as it’s cost-effective for major studios to create them, they will very likely be here to stay. However, I predict that if that does happen, we’ll see passionate indie developers surge in popularity more than ever.” Brian “Burgee” Burger, Founder and CEO of Burgee Media, via GamesRadar+ Other developers share a similar opinion. Brandon Sheffield, founder of Necrosoft Games, said, “I am glad Steam requires an AI disclosure” – adding “I wish all platforms would do the same”. He acknowledged that some developers may still fail to disclose AI usage, but the requirement itself is a step in the right direction. Valve isn’t scanning games for AI, and instead relies on the developers’ word – leading to [some skepticism](https://www.pcguide.com/news/pc-gamers-remain-skeptical-of-steams-ai-disclaimers-poll-shows-many-believe-game-devs-are-hiding-it/). Helen Carmichael of Grey Alien Games also emphasized the importance of transparency. She noted that attitudes toward AI vary depending on the audience, with some groups, such as Gen Alpha, pushing back strongly against “AI slop” content while more casual or older customers appear less concerned. Even so, she believes letting customers know how a game was created is important regardless of their personal opinion on AI. Support for the disclosure policy has also come from Pocketpair, the studio behind Palworld. Publishing and communications lead John Buckley suggested that player opinion ultimately matters most, pointing out that many [gamers have shown little interest in AI-generated content](https://www.pcguide.com/news/palworld-publishing-lead-says-the-devs-avoid-using-ai-because-gamers-dont-want-it-end-of-conversation/). In his view, storefront disclosures reflect what players have been asking for by making AI usage more visible. It’s important to keep in mind that Valve’s disclosure requirement doesn’t ban AI-generated content or prevent developers from using the technology. Instead, it focuses on giving players additional information before they decide whether to purchase a game.