I scanned 495 big EU sites for the AI Act's chatbot rule. It's invisible

A scan of 495 major EU websites found that nearly all fail to comply with the EU AI Act's Article 50 chatbot transparency rule, which takes effect 2 August 2026 and requires AI chatbots to clearly disclose their non-human nature at first interaction, with fines up to €15 million or 3% of worldwide turnover.

EU AI Act Article 50 applies from 2 August 2026 Does your website's chatbot break the EU AI Act? From 2 August 2026 , visitors interacting with an AI system must be told they are talking to AI — clearly, at the first interaction. Fines for Article 50 violations reach €15 million or 3% of worldwide turnover . Scan your site free to see where you stand. No signup. Takes ~5 seconds. We check your site for AI chatbots and widgets covered by Article 50. Using one of these chat tools? See tool-specific guidance What Article 50 actually requires Tell visitors it's AI AI systems that interact with people must inform them they are talking to AI — unless it is already obvious to a reasonably well-informed person. Applies from 2 Aug 2026 Art. 50 1 . At the first interaction The notice must be clear, distinguishable, and shown at the latest when the interaction starts — the Commission's draft guidelines say burying it in your terms & conditions is not enough Art. 50 5 . In accessible form Disclosures must meet accessibility requirements and account for vulnerable users. Separate duties cover AI-generated content, deepfakes, and emotion recognition Art. 50 2 – 4 . The June 2026 "Digital Omnibus" delayed many AI Act obligations — but not the chatbot disclosure duty. It applies on schedule, 2 August 2026. Compliant in three steps, ~10 minutes - 1. Scan Our free scanner detects 35+ chatbot and AI-widget platforms on your site and tells you which Article 50 duties are likely to apply. - 2. Paste The Compliance Pack generates your AI disclosure notice — shown at first interaction, in all 24 official EU languages, matched to your visitor's browser language — plus a ready transparency page. - 3. Prove Download a compliance-evidence PDF documenting what you implemented and when — for clients, partners, or authorities who ask. Pricing — one-time, not another subscription Launch price until 2 August 2026. Compliance platforms charge €29–124/month for this — you need it done once. Single site €29 €49 one-time - ✓ AI disclosure notice widget — all 24 EU languages - ✓ AI transparency policy page HTML + text - ✓ Compliance-evidence PDF - ✓ Step-by-step install guide any platform - ✓ Free updates until 31 Dec 2026 incl. Dec 2 marking duty Get the pack → https://buy.stripe.com/bJe5kEc3id1zgs11KO1VK00 Agency — 10 sites €119 €199 one-time - ✓ Everything in Single site, for 10 client sites - ✓ White-label evidence PDFs your agency name - ✓ Priority email support - ✓ Sell compliance setup to your clients at your price Get the pack → https://buy.stripe.com/fZu7sM0kA0eNgs11KO1VK01 30-day money-back guarantee, no questions asked. Secure checkout via Stripe; prices include VAT where applicable. Frequently asked questions Does Article 50 apply to my business? If your website runs an AI chatbot or assistant that talks to visitors in the EU, the transparency duty applies to that system from 2 August 2026 — whoever operates it must ensure visitors are informed. It also applies if you publish AI-generated content, deepfakes, or use emotion recognition. Purely human-operated live chat is not covered by the chatbot disclosure duty. My chatbot vendor Intercom, Tidio… already shows an AI label. Am I done? Maybe partly. Some vendors show an "AI" hint inside the chat window — but if you white-label the widget, changed its branding, or the hint only appears deep in the conversation, you may still fall short of the "clear, at first interaction, accessible" standard. Our scan flags what we can see, and the pack gives you a belt-and-braces disclosure plus the transparency page and evidence trail vendors don't provide. What are the actual fines? Up to €15,000,000 or 3% of worldwide annual turnover, whichever is higher Art. 99 4 g . For SMEs and startups, the lower of the two applies. National market surveillance authorities enforce from 2 August 2026. Realistically, early enforcement will target egregious cases — but client contracts, procurement questionnaires, and partners are already asking for AI Act compliance today. There are free disclosure-text generators. Why pay €29? If you just need wording, a free generator or a lawyer's blog post will get you a sentence — and our scanner is free too. The pack is for being done and able to prove it : a widget that shows the notice automatically in the visitor's language at first interaction what the guidelines actually require — not a paragraph pasted somewhere , setup instructions for your specific chat vendor several ship AI labels off by default , the transparency page, and a compliance-evidence PDF for when a client or authority asks "show me." One-time, ten minutes, updates through the 2 December 2026 marking deadline. Is this legal advice? No. We provide implementation tooling and documentation based on the official text of Regulation EU 2024/1689, the Commission's draft Article 50 guidelines, and the June 2026 Code of Practice. For legal questions about your specific situation, consult a qualified lawyer. What about the December 2026 content-marking deadline? Generative AI systems already on the market before 2 August 2026 get until 2 December 2026 to add machine-readable marking to synthetic content Art. 50 2 . Pack buyers get free updates covering this through 31 December 2026.