# I ran 500 brand queries across ChatGPT/Claude/Gemini/Perplexity. New brands get cited 0% of the time. Full data inside.

> Source: <https://dev.to/kre8on/i-ran-500-brand-queries-across-chatgptclaudegeminiperplexity-new-brands-get-cited-0-of-the-33gh>
> Published: 2026-07-14 19:39:16+00:00

I run research at Kre8on, where we build Kre8on platform — a tool that measures

how brands appear in AI answers. This is raw data, no pitch.

TL;DR:

METHOD (so you can poke holes):

THE DATA:

[Citation rate by brand age — a simple table or bar chart]

[Wikipedia presence vs. citation presence — strongest correlation]

[llms.txt on/off — no delta]

WHAT THIS MEANS:

AEO is not "SEO for AI." You can't schema-stuff your way into ChatGPT.

The engines are trusting third-party authority (Wikipedia, established

press) before they trust you. If you're a new brand, your #1 job isn't

on-page — it's earning presence on sources the engines already cite.

Happy to answer methodology questions. I'll drop a fuller writeup +

the tool we used in the comments.