I packaged 20 years of enterprise AI sales experience as a Claude Skill

Angel Armendariz, a 20-year enterprise sales veteran from AWS, released an open-source Claude Skill called Forward Deployed Selling (FDS) that encodes a sales methodology for the AI era. The skill, free and installable in 60 seconds, aims to help sales agents generate outreach, account plans, and exec briefs that are grounded in buyer-specific data, targeting 3-10x cycle compression.

You ship with AI. Now sell with it. Forward Deployed Selling is the enterprise sales methodology for the AI era — refined inside AWS, across twenty years and deal sizes from $500K to $500M. Install the free Claude skill and your agents inherit the full playbook in sixty seconds. Read it yourself the same afternoon. Install the skill → https://forwarddeployedselling.com/skill/install · Read the doctrine → https://forwarddeployedselling.com/doctrine You don't anymore. Your buyer's AI just researched you, three competitors, and a build-vs-buy alternative before this sentence ended. - Generic outreach is dead. Every inbox is drowning in AI-generated email. - Discovery-led selling is dead. They already know what you sell. - The methodologies built before AI assumed an information asymmetry that no longer exists. FDS is the playbook for the world that replaced it. The doctrine was developed in production — not abstracted from one. It assumes your buyer has AI, your competitors have AI, and the seller who shows up with the sharpest read on the account is the one who gets the meeting. Refined inside AWS, where enterprise AI deals are won and lost every day. The same playbook moves $500K motions and $500M transformations. Read it like a book. Or drop it into Claude as a skill and every output your AI generates — outreach, account plans, exec briefs, call prep — comes back doctrine-shaped. Free. Open source. Sixty-second install. Install the skill and your next three asks turn into: An intro email grounded in their last earnings call, open job recs, and recent product moves — not a generic "I noticed your company is growing." A map of every deal: who'll use it, who'll pay for it, who'll champion it, and whose quiet approval will kill it if you forgot to ask. Each one with what they need to hear before they say yes. A point of view sharp enough to earn the first meeting — sourced, defensible, and specific to their business. Sellers using the doctrine target 3–10x cycle compression. Design target. Measured benchmarks land in v0.7. Claude.ai — Settings → Capabilities → Skills → Add → upload this folder or download the zip https://forwarddeployedselling.com/skill/install . Claude Code — drop this folder into ~/.claude/skills/forward-deployed-selling/ . Claude API — upload via the Skills API. Cross-platform via the open Agent Skills spec Codex CLI, ChatGPT without modification. Step-by-step install + verification prompt → https://forwarddeployedselling.com/skill/install Angel Armendariz is a twenty-year enterprise sales practitioner. Field experience inside AWS, Saxony Partners, and Caerus Alpha shaped the doctrine; this skill operationalizes it. IP holder: Caerus Capital Group, LLC. Doctrine https://forwarddeployedselling.com/doctrine · the methodology in long form· what's in this repo and how it loads ARCHITECTURE.md · versioning, contribution model, license CONTRIBUTING.md · open items and v0.6 candidate work KNOWN ISSUES.md Apache 2.0 licensed. The "Forward Deployed Selling" name and "FDS Certified" mark are protected — see license https://forwarddeployedselling.com/license .