I'm a solo founder. I build and run Wolha, an AI character chat app, with no team and no co-founder. For a year the hard part wasn't the code. It was the layer around it: media outreach, creator emails, contest applications, five publishing accounts that go cold the moment I stop posting.
Two months ago I started handing that layer to an AI assistant (Pickle). Not "brainstorm for me" — actually doing the work: open the browser, fill the form, send the email, come back with the link.
Code, product decisions, pricing, and anything sent in my own voice to someone who knows me. The line I use: it can do tasks, it can't be me.
The bottleneck moved. It used to be hours in a day. Now it's the number of decisions I can make in a day — the assistant comes back with twelve of them at once, and half are things I should have decided last week.
That last number is the one I care about. An assistant that sends things I wouldn't have sent is worse than no assistant, so most of the setup time went into the permission boundary, not the prompts.
If you want to try it, this is my invite link: https://pickle.com/i/N2GKM8X68PRY