Hungama Digital Media Entertainment and the Indian Institute of Creative Technologies (IICT) hosted "Lights, Camera, Code: The New Storytelling Stack" as an official satellite event of Mumbai Tech Week (MTW) 2026 at the IICT Campus, NFDC, Mumbai, reporting from the event on May 27, 2026 (Bollywood Hungama; Passionate in Marketing). Per Passionate in Marketing, Neeraj Roy, Founder & CEO of Hungama, delivered a keynote outlining four pillars for "AI-native storytelling", creators-as-studios via AI production tools; real-time translation to globalize languages; participatory narratives; and cultural IP reimagined through AI, and mapped an emerging 2030 stack spanning generative video, autonomous creative agents, narrative intelligence, immersive interfaces and distribution layers. Roy is quoted in Passionate in Marketing on the need to pair industry and academia to build creator talent; IICT CEO Vishwas Deoskar also spoke at the session (Passionate in Marketing).
What happened
Hungama Digital Media Entertainment and the Indian Institute of Creative Technologies (IICT) hosted "Lights, Camera, Code: The New Storytelling Stack" at the IICT Campus, NFDC, Mumbai, as an official satellite event of Mumbai Tech Week (MTW) 2026, according to reporting by Bollywood Hungama and Passionate in Marketing. MTW 2026 is scheduled for 29-30 May at the Jio World Convention Centre, per both outlets. Neeraj Roy, Founder & CEO of Hungama, delivered a keynote on May 27, 2026, in which he outlined a vision for storytelling through 2030 and described four pillars of what the coverage calls AI-native storytelling (Passionate in Marketing). Passionate in Marketing quotes Roy: "Mumbai Tech Week is where innovation meets imagination and there's no better stage to talk about the future of storytelling. Our partnership with IICT for 'Lights, Camera, Code' is rooted in a simple belief that India's next great creators will be those who can harness technology as fluently as they wield narrative. As AI and immersive media reshape entertainment, the most important thing industry and academia can do is build that talent together and the time is now." The reporting also notes comments from Vishwas Deoskar, CEO of IICT (Passionate in Marketing).
Technical details
Per Passionate in Marketing, Roy mapped an emerging 2030 stack for AI storytelling that includes generative video, autonomous creative agents, narrative intelligence, immersive interfaces, and layered distribution. The same report lists the four pillars Roy described:
- •every creator becoming a studio through AI production tools
- •languages going global through real time translation
- •narratives evolving into participatory experiences
- •cultural intellectual property being reimagined through AI-led storytelling
These items are reported descriptions of Roy's keynote rather than technical specifications or product announcements (Passionate in Marketing).
Industry context
Editorial analysis: Companies and creators exploring generative media and immersive experiences increasingly surface the same building blocks Roy referenced, namely content-generation models, real-time localization, agentic tooling, and new distribution primitives. Observed patterns in similar transitions show that tooling ecosystems, metadata standards for copyright and provenance, and realtime inference infrastructure are recurring operational priorities for practitioners building at this intersection. For practitioners: this framing points to integration work across media pipelines, localization stacks, and user-interaction systems rather than a single-model solution.
What to watch
Industry context: Observers should track concrete product announcements or partnerships that implement the layered stack Roy described, adoption of real-time translation services in creator workflows, and any pilots that combine generative video with interactive or participatory distribution formats. Another useful indicator will be whether academic programs at IICT or similar institutes publish curricula or projects that map to the four-pillar framework mentioned at the event.
Why it matters
Editorial analysis: The event synthesizes a common narrative circulating in entertainment-tech: generative models plus interactivity change how narratives are produced, localized, and distributed. For AI practitioners building tools for creators, the agenda implies demand for pipelines that couple multimodal generation, low-latency translation, content safety/metadata, and UX layer orchestration. The reporting in Bollywood Hungama and Passionate in Marketing captures the keynote and event framing but does not disclose product roadmaps or company strategy beyond the public quotes and descriptions (Bollywood Hungama; Passionate in Marketing).
Scoring Rationale #
The event highlights emerging priorities for AI-driven entertainment and creator tooling, which matter to practitioners integrating generative media and localization. The coverage is informative but describes vision rather than major product or research releases, so impact is notable but not transformational.
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