{"slug": "how-to-stop-people-from-using-your-instagram-posts-with-meta-s-ai", "title": "How to stop people from using your Instagram posts with Meta's AI", "summary": "Meta's new Muse Image model lets Instagram users generate AI images using public posts from other accounts by default, requiring users to manually opt out via settings. Privacy advocates criticize the opt-out policy, which leaves public account holders' photos and reels available for AI reuse without notification.", "body_md": "If your [Instagram account](https://www.businessinsider.com/hackers-tricked-meta-chatbot-access-instagram-accounts-2026-6) is public, your photos — including your profile picture — may now be fair game for other people's AI creations unless you change a setting buried in the app.\n\nMeta's new Muse Image model, unveiled Tuesday, lets users generate AI images using public Instagram posts by tagging another person's account in a prompt.\n\nPublic accounts are opted in by default, allowing others to reuse posts, reels, and profile photos unless users manually switch the feature off.\n\nThe controls are only available in the Instagram app, under the \"Sharing and reuse\" tab in the settings menu, where users can disable separate toggles for posts and reels.\n\nExisting AI-generated images made with your content won't be removed, and Instagram says on its help page about the feature that users won't be notified if their content is used by others.\n\nThe feature is part of Meta's broader push to [compete in generative AI](https://www.businessinsider.com/meta-ai-model-catches-up-openai-gpt-5-says-2026-7), as the company rolls out Muse Image to compete with rival image-generation tools from OpenAI, Google, Midjourney, and Adobe by making AI image creation a built-in feature for Instagram's billions of users.\n\nThe rollout is the latest flash point in [Meta's long-running privacy battles](https://www.businessinsider.com/meta-ai-training-data-leak-exposed-employee-activity-across-company-2026-6). The company has faced years of scrutiny over its corporate and user-facing data practices, including criticism for using public posts to train AI models by default and requiring users to opt out rather than opt in.\n\nPrivacy advocates have long argued that such policies leave users with too little control over how their content is repurposed.", "url": "https://wpnews.pro/news/how-to-stop-people-from-using-your-instagram-posts-with-meta-s-ai", "canonical_source": "https://www.businessinsider.com/meta-new-muse-image-ai-model-default-instagram-sharing-rules-2026-7", "published_at": "2026-07-08 20:58:05+00:00", "updated_at": "2026-07-08 21:22:46.189519+00:00", "lang": "en", "topics": ["generative-ai", "ai-products", "ai-ethics", "ai-policy"], "entities": ["Meta", "Instagram", "Muse Image", "OpenAI", "Google", "Midjourney", "Adobe"], "alternates": {"html": "https://wpnews.pro/news/how-to-stop-people-from-using-your-instagram-posts-with-meta-s-ai", "markdown": "https://wpnews.pro/news/how-to-stop-people-from-using-your-instagram-posts-with-meta-s-ai.md", "text": "https://wpnews.pro/news/how-to-stop-people-from-using-your-instagram-posts-with-meta-s-ai.txt", "jsonld": "https://wpnews.pro/news/how-to-stop-people-from-using-your-instagram-posts-with-meta-s-ai.jsonld"}}