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How to rethink AGI through multimodal systems

Caroline Ingeborn, COO of Luma, discussed the company's omnimodal AI approach in a podcast episode, emphasizing that multimodal models—integrating text, video, images, and audio—are key to achieving general intelligence. Luma targets creative industries, aiming to enhance rather than replace human creativity, while also addressing ethical lines and labor market impacts of physical AI.

read1 min views2 publishedJul 3, 2026
How to rethink AGI through multimodal systems
Image: Thedeepview (auto-discovered)

The term AGI has been thrown around so much that no one really knows what it means anymore. But an increasing number of experts think the key lies beyond LLMs.

In this episode of The Deep View Conversations, we sat down with Caroline Ingeborn, COO of Luma, an AI lab dedicated to omnimodal intelligence, to discuss where generalized physical AI could take us.

Rather than focusing only on video models, Luma takes an omnimodal, or multimodal, approach, creating models that understand text, video, images and audio. This, said Ingeborn, is because humans don't think in one modality.

These kinds of models have many potential use cases and could even help researchers achieve general intelligence. Luma's primary audience right now is the creative industries, such as entertainment, advertising and marketing. Ingeborn said she sees the technology as enhancing the creative experience rather than replacing creative professionals.

Topics covered include:

  • Where AI fits into creative workflows
  • The ethical lines of AI in creativity
  • Luma's mission towards generalized physical intelligence
  • Physical AI's potential impact on the labor market
  • The different approaches to building world models
  • The dangers of centralized power in physical AGI
If you're following the progress of world models, physical AI and robotics, and the use of AI in creative fields, then this episode offers a deeper look at how these technologies are being used today and the transformative impact they could have in the future.

📺 Watch on YouTube: [https://youtu.be/ISueKJW-uqg](https://youtu.be/ISueKJW-uqg)

🎧 Listen in your favorite podcast player: transistor.fm/shows/tdv/episodes/53-how-to-rethink-agi-through-multimodal-systems-caroline-ingeborn

Subscribe to Deep View Conversations for interviews with the leaders shaping the future of AI, business, and technology: tdv.transitor.fm

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