# How To Make AI A Priority Without Losing Customer Trust > Source: > Published: 2026-07-21 12:30:00+00:00 # How To Make AI A Priority Without Losing Customer Trust By Paige Kilian, Forbes Councils MemberSource: [Forbes Innovation](https://www.forbes.com/innovation/)The strongest strategies won't be measured only by how quickly tools are adopted. They'll be measured by whether AI helps teams serve people better. Get AI news in your inbox Daily digest of what matters in AI.