When an AI assistant gets your pricing wrong or mixes you up with a company that has a similar name, the cause is usually on the open web: old pages, inconsistent descriptions, or no clear statement of what you are. The durable fix is to publish one clear source of truth and make every other mention of you agree with it.
Don't guess. Write 5 to 10 questions a real buyer might ask, such as:
Ask each question in the AI assistants and answer engines your buyers are likely to use. Record the answers in a spreadsheet:
Use one row per answer, with these columns: This is your baseline. Without it you can't tell whether anything you change makes a difference.
Create or rewrite a single page on your own site that states the basic facts plainly. It doesn't need to be clever. It needs to be clear and easy to quote.
**Your source-of-truth page should include:**
If your name is close to another company's, say so on the page in plain words: what you do, what the other kind of product does, and that you aren't connected. You don't need to criticise anyone. A clear "not to be confused with" statement gives both people and machines something to repeat.
A few low-effort technical steps help software understand the page:
None of these guarantees a particular answer. They make your own description easier to find and harder to misread.
AI answers draw on many sources besides your website, so outdated copies elsewhere can outweigh your new page. Audit:
Outdated pricing is the most common problem in this list. Update it everywhere, or redirect old pages to the current one.
AI assistants also lean on third-party sources. Accurate comparisons, guest posts, podcast notes and helpful community answers all count. When you take part in a community thread, say who you are. One honest, well-informed mention is worth more than many thin ones.
Ask the same questions once a month and add the answers to your spreadsheet. Keep a short log of what you changed and when, so you can link fixes to changes in the answers. Some assistants search the live web and others rely on older data, so improvements arrive at different speeds.
Why does AI describe my company wrong?
Usually because the web describes you inconsistently, out-of-date pages are still live, or your name is close to another company's.
Can I ask an AI company to correct an answer?
Some offer feedback options, but the lasting fix is making your own pages and third-party mentions clear and consistent.
Does an llms.txt file help AI answers?
It's a cheap, low-risk summary for machines. Treat it as one signal among many, not a guarantee.
How long does it take for AI answers to update?
It varies by assistant and by whether it searches the live web. Re-check monthly rather than daily.
Publish one clear source of truth, then make every other mention of you agree with it.