{"slug": "how-to-build-an-ai-dashboard-that-makes-your-case-for-you", "title": "How to Build an AI Dashboard That Makes Your Case for You", "summary": "ADWEEK and Code and Theory are partnering to host a beginner-intermediate masterclass at Brandweek on Wednesday, Sept. 18 from 1-1:45 p.m. at the Spotlight Stage North, teaching marketers how to use AI to build a live dashboard. Code and Theory's Karen Piper, head of strategy, and Pete Steiner, head of Creative Labs, will lead the session, which covers powering the dashboard with datasets, shaping data, and automating it. \"You need a really clear outline, almost like a product requirement document,\" Piper said, noting that proper scoping before building keeps teams focused.", "body_md": "One of the biggest goals of ADWEEK’s **Brandweek** conference next week is to give participants practical skills that will help them grow in their careers.\n\nSo **ADWEEK** and **Code and Theory** are partnering once again to offer a beginner-intermediate level masterclass on how to use AI to build a live dashboard that you and your team will actually use. \n\nCode and Theory’s **Karen Piper**, head of strategy, and **Pete Steiner,** head of Creative Labs, will teach you how to build the dashboard, power it with the right datasets, shape the data, and automate it so it’s continuously giving you the most important information when you need it.\n\nAfter all, the brick of Excel sheets that Gary from IT started in 1991 just doesn’t cut it in 2026.\n\n“Marketers will get reports or produce reports that have half the information, and they don’t have everything they need to make decisions on the next step, or to report on themes and trends effectively,” said Piper.\n\nOff-the-shelf solutions might be convenient, but they don’t always have the configurations marketers need. Those who build their own, however, can make it their own.\n\nPiper builds dashboards for every pitch. Doing so allows her to share the data in one place across different teams involved in the pitch. It also helps her consolidate data such as case studies on different programs like PowerPoint and Keynote that exist in different places across the holding company.\n\nSteiner has a dashboard to run his teams, all of whom are working on three or four different projects at various stages of maturity. “It helps me understand what state every project is in, who’s assigned to it, and what resources are attached to it,” he said. It also lets his leadership have a quick view into all the work happening across the Creative Labs team.\n\nAI makes building a dashboard accessible, which is both a blessing and a curse. It’s easy to build all sorts of bells and whistles, and even easier to let them get out of hand.\n\nThis class will teach participants a necessary skill: properly scoping out your project.\n\n“You need a really clear outline, almost like a product requirement document,” said Piper. “How many people are going to use this? Do they need logins? Do we need to keep this updated over the long term? How is data coming in? Thinking about all of that before you start will help you stay focused.”\n\nThe class will go beyond vibe coding a dashboard—it’ll teach you how to properly plan and build an endurable product that you and your team use for a long time.\n\n**Register for Brandweek** if you haven’t already. The class takes place **Wednesday, Sept. 18 at the Spotlight Stage North** **from 1-1:45 p.m.** \n\nSpace is limited, so entry will be granted on a first-come basis.", "url": "https://wpnews.pro/news/how-to-build-an-ai-dashboard-that-makes-your-case-for-you", "canonical_source": "https://www.adweek.com/brand-marketing/how-to-build-an-ai-dashboard-that-makes-your-case-for-you/", "published_at": "2026-09-10 16:49:07+00:00", "updated_at": "2026-09-10 21:11:57.610374+00:00", "lang": "en", "topics": ["ai-tools", "ai-products"], "entities": ["ADWEEK", "Code and Theory", "Karen Piper", "Pete Steiner", "Brandweek", "Creative Labs", "Spotlight Stage North"], "alternates": {"html": "https://wpnews.pro/news/how-to-build-an-ai-dashboard-that-makes-your-case-for-you", "markdown": "https://wpnews.pro/news/how-to-build-an-ai-dashboard-that-makes-your-case-for-you.md", "text": "https://wpnews.pro/news/how-to-build-an-ai-dashboard-that-makes-your-case-for-you.txt", "jsonld": "https://wpnews.pro/news/how-to-build-an-ai-dashboard-that-makes-your-case-for-you.jsonld"}}