How the founder of Morning Brew built a Claude content machine that never runs out of ideas and never sounds like slop | Alex Lieberman

Morning Brew co-founder Alex Lieberman built a six-step Claude content machine that generates publishable posts without producing generic AI slop, using an Oracle to scan for content spikes, an interview panel to extract his ideas, voice/style files for consistent tone, an editorial council for scoring, and a lessons loop for feedback. Lieberman, now CEO of Tenex, argues distribution is becoming a durable moat and that employees are the most underleveraged marketing channel, exemplified by the Tenex Creator Cup with a $5,000 prize pool.

Alex Lieberman co-founded Morning Brew in college and grew it into one of the most-read business newsletters in the world before selling it to Business Insider . Now he’s the founder and CEO of the company Tenex. In this episode, Alex explains why distribution is becoming a durable moat, why founders and teams need to “climb Cringe Mountain,” and how he rebuilt his content process around AI without letting it produce generic slop. He walks us through every step of his Content Machine live: an Oracle that scans internal systems and the internet for content spikes, an interview panel that pulls out his real ideas, voice and style files that keep drafts sounding like him, an editorial council that scores and revises posts, and a lessons loop that learns from his feedback. Listen or watch on YouTube, Spotify, or Apple Podcasts What you’ll learn: Why the blank page is the biggest friction point in content creation, and how an AI Oracle eliminates it How to map your current workflow before you add any AI How Alex built a six-step Content Machine in Claude that goes from idea spike to publishable post Why the interview step not the drafting step is where AI slop actually comes from How to codify your voice in a Markdown file so an AI drafts in your register, not the internet’s average Why your employees are your most underleveraged marketing channel right now How the Tenex Creator Cup turned content creation into a team sport with a $5,000 prize pool Brought to you by: Firecrawl —Power AI agents with clean web data Customer.io —Build customer engagement campaigns from a single prompt In this episode, we cover: 00:00 https://www.youtube.com/watch?v=1 jlukb7gm4 Introduction to Alex Lieberman 02:35 https://www.youtube.com/watch?v=1 jlukb7gm4&t=155s Why Alex built a content machine 06:56 https://www.youtube.com/watch?v=1 jlukb7gm4&t=416s Alex’s thoughts on AI slop 09:00 https://www.youtube.com/watch?v=1 jlukb7gm4&t=540s Mapping the workflow from scratch 13:24 https://www.youtube.com/watch?v=1 jlukb7gm4&t=804s The six-step Content Machine setup 23:11 https://www.youtube.com/watch?v=1 jlukb7gm4&t=1391s Live demo: Oracle, Interview Panel, and Writer’s Council in action 30:38 https://www.youtube.com/watch?v=1 jlukb7gm4&t=1838s Employee advocacy: the Tenex Creator Cup and $5K prize pool 36:45 https://www.youtube.com/watch?v=1 jlukb7gm4&t=2205s Lightning round: great engineers, AI use cases, slop fixes Tools referenced: • Claude / Claude Code Anthropic : https://claude.ai https://claude.ai • Wispr Flow voice-to-text transcription : https://wisprflow.ai https://wisprflow.ai • Notion: https://notion.so https://notion.so • Linear: https://linear.app https://linear.app • Slack: https://slack.com https://slack.com Other references: • Morgan Housel: https://www.morganhousel.com https://www.morganhousel.com • David Perell: https://perell.com https://perell.com • Shaan Puri / My First Million podcast: https://www.mfmpod.com https://www.mfmpod.com • Gary Vaynerchuk: https://garyvaynerchuk.com https://garyvaynerchuk.com Where to find Alex Lieberman: X: https://x.com/businessbarista https://x.com/businessbarista LinkedIn: https://www.linkedin.com/in/alex-lieberman/ https://www.linkedin.com/in/alex-lieberman/ Tenex: https://www.tenex.co/ https://www.tenex.co/ Where to find Claire Vo: ChatPRD: https://www.chatprd.ai/ https://www.chatprd.ai/ Website: https://clairevo.com/ https://clairevo.com/ LinkedIn: https://www.linkedin.com/in/clairevo/ https://www.linkedin.com/in/clairevo/ Production and marketing by https://penname.co/ https://penname.co/ . For inquiries about sponsoring the podcast, email email protected /cdn-cgi/l/email-protection .