{"slug": "how-smbs-can-move-from-experimentation-to-revenue-impact", "title": "How SMBs Can Move From Experimentation To Revenue Impact", "summary": "Forbes Councils member Ryan Johnson advises small and midsize businesses (SMBs) to shift from AI experimentation to revenue impact by focusing on business outcomes. He recommends starting with a specific problem, using AI to augment rather than replace human work, and measuring success through clear metrics tied to revenue.", "body_md": "# How SMBs Can Move From Experimentation To Revenue Impact\n\nBy Ryan Johnson, Forbes Councils MemberSource:\n\n[Forbes Innovation](https://www.forbes.com/innovation/)Getting the most out of AI investments today means focusing on the business outcomes we want to drive.\n\nGet AI news in your inbox\n\nDaily digest of what matters in AI.", "url": "https://wpnews.pro/news/how-smbs-can-move-from-experimentation-to-revenue-impact", "canonical_source": "https://www.machinebrief.com/news/how-smbs-can-move-from-experimentation-to-revenue-impact-ig6i", "published_at": "2026-08-17 14:00:00+00:00", "updated_at": "2026-08-17 14:44:23.751062+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-products"], "entities": ["Forbes Councils", "Ryan Johnson"], "alternates": {"html": "https://wpnews.pro/news/how-smbs-can-move-from-experimentation-to-revenue-impact", "markdown": "https://wpnews.pro/news/how-smbs-can-move-from-experimentation-to-revenue-impact.md", "text": "https://wpnews.pro/news/how-smbs-can-move-from-experimentation-to-revenue-impact.txt", "jsonld": "https://wpnews.pro/news/how-smbs-can-move-from-experimentation-to-revenue-impact.jsonld"}}