{"slug": "how-meta-jpmorgan-and-others-are-tracking-ai-use-and-why-it-s-getting", "title": "How Meta, JPMorgan, and others are tracking AI use — and why it's getting complicated", "summary": "Companies including JPMorgan, Meta, and KPMG have deployed internal dashboards to track how employees use AI tools, aiming to justify billions in AI spending and pressure workers to adopt the technology. The tracking has sparked employee pushback and gaming of metrics through \"tokenmaxxing,\" where workers inflate usage to improve rankings, leading some firms like Amazon to shut down AI leaderboards. The practice raises tensions over privacy and cost as executives seek proof of return on investment.", "body_md": "Using [AI at work](https://www.businessinsider.com/workers-worry-using-ai-will-make-them-replaceable-2026-4) is becoming an expectation. Measuring it is proving far more complicated.\n\nAs corporate America pours billions into AI software and agents, executives have ramped up efforts to measure adoption, monitor workflows, and pressure workers to integrate AI into their daily jobs.\n\nFrom JPMorgan to Meta, companies have built dashboards and tools to track how employees use AI. And, in some cases, companies are capturing employee data needed to train their own AI systems.\n\nAs AI use becomes a workplace metric, however, new tensions are emerging.\n\nSome employees are finding ways to inflate their AI usage and game internal rankings, while others are pushing back and calling for more privacy guardrails.\n\n## The rise of the AI dashboard\n\nRising [AI costs](https://www.businessinsider.com/ai-spending-roi-concerns-tokenmaxxing-uber-coo-andrew-macdonald-reaction-2026-5) have executives seeking proof that their investment is being put to good use and that workers are actually using the tech.\n\nMany companies are turning to internal dashboards that track AI usage among teams and individual employees. Some of these dashboards are also made public internally so that workers can see how much their colleagues are using AI.\n\nFor some employers, measuring AI adoption has become a way to identify laggards, compare workers, and influence decisions about performance.\n\nJPMorgan, Meta, and KPMG are among the companies that have set up internal dashboards to monitor how much employees use the technology.\n\nTracking employees at such a granular level, though, has backfired in some cases as workers embrace \"[tokenmaxxing,](https://www.businessinsider.com/tokenmaxxing-debate-uber-exec-viral-ai-costs-2026-5)\" the strategy of using more AI tokens than necessary to rig the metrics in your favor.\n\nThis kind of behavior is a growing concern for companies as AI costs skyrocket, leading some to reconsider how they use AI dashboards.\n\nAmazon had an employee-created leaderboard that tracked [AI-token use](https://www.businessinsider.com/amazon-ai-leaderboard-tokenmaxxing-2026-5), but shut it down in late May after concerns that it encouraged workers to use AI unnecessarily to improve their rankings.\n\n[\n](/amazon-ai-leaderboard-tokenmaxxing-2026-5)\n\n###\n[Amazon says it shut down a token leaderboard: 'Don't use AI just to use AI'](/amazon-ai-leaderboard-tokenmaxxing-2026-5)\n\n[\n](/kpmg-dashboard-consultants-ai-adoption-use-tracker-employees-2026-5)\n\n###\n[A new dashboard tracks how much KPMG workers use AI. They say it's easy to game the system.](/kpmg-dashboard-consultants-ai-adoption-use-tracker-employees-2026-5)\n\n[\n](/amazon-tracks-ai-use-engineers-internal-friction-2026-4)\n\n###\n[Amazon pushes AI use and closely tracks adoption, as some employees push back](/amazon-tracks-ai-use-engineers-internal-friction-2026-4)\n\n[\n](/jpmorgan-track-software-engineers-ai-use-dashboards-2026-4)\n\n###\n[Inside the dashboards JPMorgan is using to track and rank engineers' AI use](/jpmorgan-track-software-engineers-ai-use-dashboards-2026-4)\n\n[\n](/disney-ai-adoption-dashboard-tokens-tokenmaxxing-claude-cursor-josh-damaro-2026-4)\n\n###\n[Disney staffers have an 'AI Adoption Dashboard.' One Claude user invoked the chatbot 460,000 times in 9 days.](/disney-ai-adoption-dashboard-tokens-tokenmaxxing-claude-cursor-josh-damaro-2026-4)\n\n[\n](/meta-google-jpmorgan-make-ai-performance-reviews-goals-raises-promotions-2026-3)\n\n###\n[Big companies are turning AI into a scoreboard — and everyone's being ranked](/meta-google-jpmorgan-make-ai-performance-reviews-goals-raises-promotions-2026-3)\n\n[\n](/meta-tracks-employees-ai-use-creates-game-to-boost-adoption-2025-10)\n\n###\n[Meta is monitoring how much employees use AI — and turning it into a game](/meta-tracks-employees-ai-use-creates-game-to-boost-adoption-2025-10)\n\n## Surveillance in the AI era\n\nFor years, [workplace surveillance](https://www.businessinsider.com/employee-surveillance-how-boss-monitors-your-work-2025-12) tools focused largely on productivity, tracking logins, mouse movements, screenshots, and time spent online, particularly amid the rise of remote work.\n\nAI, however, is changing what companies want to monitor.\n\nThey are watching how employees actually work, how they write, code, communicate, make decisions, and move through tasks.\n\nThis shift is partly driven by the rise of AI agents, software systems capable of completing tasks with limited human oversight.\n\nCapturing data about how employees work can help employers understand who is using AI effectively. It can also help train companies' own AI systems.\n\nMeta, for example, said in an internal memo in April that it would start to monitor the mouse movements and keystrokes of its employees so that it could use the data captured to train their AI systems.\n\n[\n](/salesforce-ceo-ai-can-identify-upset-employees-from-slack-2026-5)\n\n###\n[Marc Benioff says he uses AI to find out what employees are complaining about on Slack](/salesforce-ceo-ai-can-identify-upset-employees-from-slack-2026-5)\n\n[\n](/companies-that-monitor-workers-can-use-data-train-ai-agents-2026-4)\n\n###\n[AI is ratcheting up how much your company tracks you at work](/companies-that-monitor-workers-can-use-data-train-ai-agents-2026-4)\n\n[\n](/meta-new-ai-tool-tracks-staff-activity-sparks-concern-2026-4)\n\n###\n[Meta employees are up in arms over a mandatory program to train AI on their mouse movements and keystrokes](/meta-new-ai-tool-tracks-staff-activity-sparks-concern-2026-4)\n\n[\n](/boss-track-ai-use-career-2025-8)\n\n###\n[Not on board with AI? Pretend. Your boss is watching.](/boss-track-ai-use-career-2025-8)\n\n## Pushing AI adoption\n\nAs tracking AI use becomes more common, some companies are using the data to inform [decisions about promotions](https://www.businessinsider.com/cisco-study-using-ai-improved-chances-of-promotion-2026-1), performance, and even job security.\n\nAccenture CEO Julie Sweet said earlier this year that using AI is now required to move up within the firm.\n\nOther companies are trying to incentivize workers by offering cash and other prizes.\n\nKPMG, for example, launched a program earlier this year for its US advisory division that awards cash prizes to employees who use AI to generate new, innovative ideas for the business.\n\n[\n](/visa-says-its-burning-through-one-trillion-ai-tokens-month-2026-4)\n\n###\n[Visa is burning through nearly 2 trillion AI tokens a month — and rewarding employees for building faster](/visa-says-its-burning-through-one-trillion-ai-tokens-month-2026-4)\n\n[\n](/meta-ai-push-employee-goals-tool-adoption-2-026-3)\n\n###\n[Meta is pushing employees to use AI, and this doc shows how much](/meta-ai-push-employee-goals-tool-adoption-2-026-3)\n\n[\n](/jpmorgan-objectives-software-engineers-developers-boost-productivity-ai-2026-3)\n\n###\n[JPMorgan software developers have new objectives: use AI or fall behind](/jpmorgan-objectives-software-engineers-developers-boost-productivity-ai-2026-3)\n\n[\n](/metas-reality-labs-shifts-to-ai-native-pods-efficiency-2026-3)\n\n###\n[Inside Meta's push to turn employees into 'AI builders' and reorganize teams around small pods](/metas-reality-labs-shifts-to-ai-native-pods-efficiency-2026-3)\n\n[\n](/kpmg-ai-spark-awards-cash-prizes-for-employee-ai-innovation-2026-3)\n\n###\n[KPMG has a new way of pushing staff to make breakthroughs using AI — handing out cash prizes](/kpmg-ai-spark-awards-cash-prizes-for-employee-ai-innovation-2026-3)\n\n[\n](/google-employee-ai-adoption-non-technical-software-engineer-performance-review-2026-2)\n\n###\n[Google is dialing up the pressure for more employees to use AI — and not just engineers](/google-employee-ai-adoption-non-technical-software-engineer-performance-review-2026-2)\n\n[\n](/cisco-study-using-ai-improved-chances-of-promotion-2026-1)\n\n###\n[Want a promotion? It might pay to use AI](/cisco-study-using-ai-improved-chances-of-promotion-2026-1)\n\n[\n](/microsoft-ceo-satya-nadella-ai-revolution-2025-12)\n\n###\n[Nadella's message to Microsoft execs: Get on board with the AI grind or get out](/microsoft-ceo-satya-nadella-ai-revolution-2025-12)\n\n[\n](/amazon-workers-lean-in-on-ai-in-internal-memo-2025-10)", "url": "https://wpnews.pro/news/how-meta-jpmorgan-and-others-are-tracking-ai-use-and-why-it-s-getting", "canonical_source": "https://www.businessinsider.com/ai-use-tracking-jpmorgan-meta-kpmg-employees-tokenmaxxing-2026-5", "published_at": "2026-06-03 15:52:09+00:00", "updated_at": "2026-06-03 16:48:24.120323+00:00", "lang": "en", "topics": ["artificial-intelligence", "ai-tools", "ai-ethics", "ai-policy"], "entities": ["Meta", "JPMorgan", "KPMG"], "alternates": {"html": "https://wpnews.pro/news/how-meta-jpmorgan-and-others-are-tracking-ai-use-and-why-it-s-getting", "markdown": "https://wpnews.pro/news/how-meta-jpmorgan-and-others-are-tracking-ai-use-and-why-it-s-getting.md", "text": "https://wpnews.pro/news/how-meta-jpmorgan-and-others-are-tracking-ai-use-and-why-it-s-getting.txt", "jsonld": "https://wpnews.pro/news/how-meta-jpmorgan-and-others-are-tracking-ai-use-and-why-it-s-getting.jsonld"}}