# How Brands Can Leverage AI To Improve Customer Experiences

> Source: <https://www.machinebrief.com/news/how-brands-can-leverage-ai-to-improve-customer-experiences-vpqd>
> Published: 2026-09-08 10:30:00+00:00

# How Brands Can Leverage AI To Improve Customer Experiences

By Salman Shahid, Forbes Councils MemberSource: 

[Forbes Innovation](https://www.forbes.com/innovation/)
AI is redefining customer experiences not because it can automate tasks, but because it can enable organizations to understand customers better.

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