{"slug": "how-ai-may-be-gradually-winning-over-creatives", "title": "How AI may be gradually winning over creatives", "summary": "Creative professionals, once vocal critics of AI, are increasingly embracing the technology. A new Adobe report found 87% of creators using AI say it accelerated business growth, and 75% consider it essential to their workflow. Industry figures like George Lucas and Adobe's Forest Key argue AI streamlines tedious tasks and accelerates creativity, though concerns about originality and copyright persist.", "body_md": "Creative professionals were among the first to speak out against AI. Now, that resistance may be fading.\n\nGeorge Lucas, creator of Star Wars and Lucasfilm, recently compared AI to the horse and buggy in an [interview](https://a-rabbitsfoot.com/editorial/confessions/the-last-picture-show-a-conversation-with-george-lucas/). He acknowledged the risks. Just as cars, born from that shift, eventually brought breakdowns, fuel dependency, and even weaponization in the form of tanks, he argued that this is simply the nature of progress.\n\n\"Artificial intelligence means it’s much easier for us to make movies,” said Lucas. \"There’s nothing you can do about it. That’s progress. It’s the future.\"\n\nHe isn't the only creative to hold that opinion. A new [Adobe report](https://news.adobe.com/news/2026/06/creators-toolkit-report-2026) that surveyed 16,000 creators across the US, UK, France, Germany, South Korea, Japan, India and Australia found that 87% of respondents using creative AI reported it had accelerated the growth of their business or audience, while 75% described it as integrated or essential to how they work.\n\nThe use cases include moving faster in the ideation phase:\n\n- Around 93% of creators say creative AI helps them produce content faster, though 57% say their creative AI outputs typically require moderate or extensive editing before they're ready to share.\n- Even with the additional work needed, 35% say it gives them more freedom to experiment before pitching ideas, and 33% say it gives them the confidence to pursue more ambitious ideas and projects.\n\nAt Adobe Summit in April, Forest Key, VP of agentic AI for the creativity and productivity business at Adobe, who previously worked at Lucasfilm in the 1990s on Star Wars, told The Deep View that some of his most time-consuming tasks could now be done easily by AI.\n\n\"When I worked at Lucasfilm, we were tracing humans with these little splines and animated curves frame by frame,\" said Key. \"40, 50, 70, 80 hours to do like a three-second shot. With Premiere and its AI power tools, you can do what would take hours and hours and hours literally in a minute.\"\n\nHe adds that applications of AI of that nature don't kill the creative process, but rather accelerate creativity. Meanwhile, on its [latest earnings call](https://finance.yahoo.com/technology/ai/articles/netflix-now-using-ai-generate-100541822.html), Netflix said that nearly 300 titles used AI for \"highly complex sequences\" that would otherwise not have been possible due to time or cost constraints, according to co-chief executive Ted Sarandos.\n\n## Our Deeper *View*\n\nA lot of creative work involves tedious tasks that don't rely on creativity at all, making AI assistance a natural fit. However, the slippery slope is that relying on AI to help with tasks that involve even the slightest bit of creativity can disrupt the thing that makes art special: Because AI models are trained on existing work of other artists, using AI to assist in the actual act of creativity can diminish its uniqueness and originality. To further complicate the issue, these models often don't ask artists for permission before using their work as training data, leading to allegations and lawsuits against major AI firms like [OpenAI](https://www.nytimes.com/2026/07/09/technology/new-york-times-openai.html), [Suno](https://techcrunch.com/2026/06/03/still-facing-copyright-lawsuits-ai-music-generator-suno-raises-another-400m/), [Midjourney](https://www.theartnewspaper.com/2026/07/09/midjourney-demands-hollywood-AI-secrets) and more. Though some models, such as Adobe Firefly, compensate all of the artists whose work is used to build the model, not every company abides by those same standards.", "url": "https://wpnews.pro/news/how-ai-may-be-gradually-winning-over-creatives", "canonical_source": "https://www.thedeepview.com/articles/how-ai-may-be-gradually-winning-over-creatives", "published_at": "2026-07-17 22:09:39+00:00", "updated_at": "2026-07-17 23:05:04.063459+00:00", "lang": "en", "topics": ["artificial-intelligence", "generative-ai", "ai-ethics", "ai-tools", "ai-products"], "entities": ["George Lucas", "Lucasfilm", "Adobe", "Netflix", "Forest Key", "OpenAI", "Suno", "Midjourney"], "alternates": {"html": "https://wpnews.pro/news/how-ai-may-be-gradually-winning-over-creatives", "markdown": "https://wpnews.pro/news/how-ai-may-be-gradually-winning-over-creatives.md", "text": "https://wpnews.pro/news/how-ai-may-be-gradually-winning-over-creatives.txt", "jsonld": "https://wpnews.pro/news/how-ai-may-be-gradually-winning-over-creatives.jsonld"}}